A data profile of the people who buy, follow and care about British cuisine in United Kingdom — modelled from more than twelve digital signal sources. British cuisine has an estimated audience of 4,161,985 people in United Kingdom.
The average British cuisine fan in United Kingdom is 47.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Sunday, Lunch, Mecca Bingo, with strongest over-indexing on Sunday (1.76× the country average).
Demographically, the British cuisine audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical British cuisine fan in United Kingdom is more female, around 47.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sunday.
The key figures that characterise the British cuisine profile in United Kingdom.
63.7% are female, 36.3% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 47.0 |
| Estimated audience size | 4,161,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide British cuisine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 39.3% |
| United Kingdom | 17.5% |
| Canada | 3.7% |
Where the British cuisine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.44× | |
| 02 | West Midlands | ~200K | 1.39× | |
| 03 | Yorkshire and the Humber | ~400K | 1.21× | |
| 04 | South East | ~600K | 1.12× | |
| 05 | Wales | ~200K | 1.05× | |
| 06 | North East | ~200K | 1.01× | |
| 07 | South West | ~300K | 0.95× | |
| 08 | East of England | ~400K | 0.94× | |
| 09 | Scotland | ~300K | 0.91× | |
| 10 | Northern Ireland | ~100K | 0.90× | |
| 11 | East Midlands | ~300K | 0.88× | |
| 12 | North West | ~300K | 0.76× |
The strongest cross-interests of the British cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | English cuisine | Food & Beverages | 2.54× | ||
| 02 | Sunday roast | Food & Beverages | 2.12× | ||
| 03 | Bacon | Food & Beverages | 1.84× | ||
| 04 | French fries | Food & Beverages | 1.78× | ||
| 05 | Sunday | Home & Garden | 1.76× | ||
| 06 | Fish and chips | Food & Beverages | 1.69× | ||
| 07 | Potato | Food & Beverages | 1.69× | ||
| 08 | Global cuisine | Food & Beverages | 1.67× | ||
| 09 | Mecca Bingo | Games | 1.66× | ||
| 10 | Sandwich | Food & Beverages | 1.66× | ||
| 11 | Lunch | Food & Beverages | 1.65× | ||
| 12 | Cuisine of the United States | Food & Beverages | 1.63× | ||
| 13 | Gordon Ramsay | Food & Beverages | 1.61× | ||
| 14 | Toby Carvery | Food & Beverages | 1.59× | ||
| 15 | Pie | Food & Beverages | 1.53× | ||
| 16 | Sausage | Food & Beverages | 1.52× | ||
| 17 | Beef | Food & Beverages | 1.51× | ||
| 18 | Cheesecake | Food & Beverages | 1.51× | ||
| 19 | Cookbook | Food & Beverages | 1.50× | ||
| 20 | Pork | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.18× | |
| Indulgence | JOY | 1.17× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Individualism | JOY | 0.97× |
British cuisine has an estimated audience of 4,161,985 people in United Kingdom, concentrated in England and South East.
63.7% of British cuisine fans are female, 36.3% are male, with an average age of 47.0 years.
British cuisine fans show strongest brand affinity for Sunday (1.76×), Lunch (1.65×), and Mecca Bingo (1.66×) over the country average.
British cuisine fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond British cuisine itself, the audience over-indexes on Lunch (1.65×), Mecca Bingo (1.66×), Sandwich (1.66×), and Fish and chips (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for British cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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