A data profile of the people who buy, follow and care about Potato in United Kingdom — modelled from more than twelve digital signal sources. Potato has an estimated audience of 3,645,401 people in United Kingdom.
The average Potato fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Aldi, with strongest over-indexing on Wikipedia (2.71× the country average).
Demographically, the Potato audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Potato fan in United Kingdom is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Potato profile in United Kingdom.
67.6% are female, 32.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.5 |
| Estimated audience size | 3,645,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Potato audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.7% |
| Taiwan | 4.3% |
Where the Potato audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.37× | |
| 02 | Yorkshire and the Humber | ~400K | 1.28× | |
| 03 | East of England | ~400K | 1.15× | |
| 04 | Wales | ~200K | 1.12× | |
| 05 | North East | ~200K | 1.07× | |
| 06 | Northern Ireland | ~100K | 1.01× | |
| 07 | South East | ~500K | 1.00× | |
| 08 | Scotland | ~300K | 0.99× | |
| 09 | South West | ~300K | 0.89× | |
| 10 | England | ~2.5M | 0.88× | |
| 11 | East Midlands | ~200K | 0.79× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Potato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fish and chips | Food & Beverages | 3.40× | ||
| 02 | Adoption | Kids & Family | 2.87× | ||
| 03 | Wikipedia | Internet & Social Media | 2.71× | ||
| 04 | Sketch comedy | Movies & TV | 2.62× | ||
| 05 | Refrigerator | Home & Garden | 2.53× | ||
| 06 | Hot tub | Home & Garden | 2.43× | ||
| 07 | Esso | Cars & Mobility | 2.27× | ||
| 08 | Mother's Day | Kids & Family | 2.24× | ||
| 09 | Risk management | Business & Career | 2.24× | ||
| 10 | Satire | Literature | 2.15× | ||
| 11 | Mobile home | Cars & Mobility | 2.06× | ||
| 12 | Hobby | Home & Garden | 1.96× | ||
| 13 | William Hill (bookmaker) | Games | 1.96× | ||
| 14 | Volunteering | Politics & Society | 1.92× | ||
| 15 | Aldi | Shopping | 1.90× | ||
| 16 | Distilled beverage | Food & Beverages | 1.89× | ||
| 17 | Internet & Social Media | 1.78× | |||
| 18 | Kitchen | Home & Garden | 1.68× | ||
| 19 | Organic food | Food & Beverages | 1.58× | ||
| 20 | Politics | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.42× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Pet Ownership | JOY | 0.86× | |
| Community Orientation | OPEN | 0.87× |
Potato has an estimated audience of 3,645,401 people in United Kingdom, concentrated in England and South East.
67.6% of Potato fans are female, 32.4% are male, with an average age of 42.5 years.
Potato fans show strongest brand affinity for Wikipedia (2.71×), Hobby (1.96×), and Aldi (1.9×) over the country average.
Potato fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Potato itself, the audience over-indexes on Hobby (1.96×), Aldi (1.9×), Kitchen (1.68×), and Refrigerator (2.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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