Potato Audience in United States

Potato has an estimated audience of 15,172,537 people in United States. 65.9% are female, 34.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Horoscope, Google Maps, Blended whiskey, Circle K.

The average Potato fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Horoscope, Google Maps, with strongest over-indexing on Capital One (5.89× the country average). Demographically, the Potato audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Potato fans

Demographic split for Potato audience in United States
MetricValue
Female65.9%
Male34.1%
Average age41.5
Estimated audience size15,172,537

Audience persona

The typical Potato fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Potato in United States
RegionReachAffinity
California1,656,0930.99×
Texas1,371,2521.05×
Florida1,024,7041×
New York767,5450.91×
Pennsylvania540,0911.06×
Ohio492,7031.05×
Illinois488,8930.97×
Georgia468,9081×
North Carolina450,7720.99×
Michigan442,8851.12×
Virginia379,3631.03×
Washington344,2531.13×
Tennessee331,9831.09×
New Jersey331,4480.86×
Arizona329,5781.06×
Indiana309,3331.12×
Missouri260,5951.07×
Massachusetts254,3820.85×
Wisconsin243,5341.07×
Maryland236,3240.91×
South Carolina225,8750.99×
Alabama219,8141.04×
Minnesota216,1530.99×
Colorado211,7090.89×
Louisiana210,6431.08×
Kentucky200,6051.05×
Oklahoma200,3461.19×
Oregon200,1041.15×
Utah153,5501.13×
Nevada138,2850.94×
Arkansas133,5171.07×
Connecticut128,9490.85×
Iowa127,8981.02×
Mississippi123,3310.99×
Kansas121,6001.02×
Idaho108,0151.42×
New Mexico82,4801.08×
West Virginia77,6641.1×
Nebraska76,4171×
Hawaii55,8950.86×
New Hampshire52,5980.88×
Maine52,5670.97×
Montana42,1031×
Rhode Island37,6780.78×
Alaska33,8371.04×
Delaware33,7760.81×
South Dakota33,1400.94×
North Dakota32,4651.04×
Washington, District of Columbia32,1590.71×
Vermont21,2720.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Potato audience
BrandAffinityCategory
Capital One5.89×Business & Career
Horoscope12.32×Health
Google Maps4.81×Internet & Social Media
Blended whiskey14.81×Food & Beverages
Circle K7.84×Shopping
Day trading11.95×Business & Career
Kia Sportage20.45×Cars & Mobility
Prepackaged meal14.12×Food & Beverages
Indeed.com3.6×Business & Career
Whole grain12.67×Food & Beverages
Diane Keaton5.1×Movies & TV
Indianapolis Motor Speedway11.32×Sports
Roulette12.07×Games
Pet insurance12.32×Pets & Animals
Beetlejuice3.61×Movies & TV
CarGurus4.27×Cars & Mobility
DeviantArt4.89×Internet & Social Media
ModCloth15.99×Fashion & Accessoires
Aaron Rodgers4.42×Sports
Bruce Willis4.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Potato audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.48
IndulgenceJOY1.3
Convenience OrientationPREMIUM1.27
Urban LifestyleOPEN1.24
Healthy LifestyleBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Potato
CountryShare
United States23.8%
United Kingdom5.7%
Taiwan4.3%

See Potato audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Potato have in United States?

Potato has an estimated audience of 15,172,537 people in United States, concentrated in California and Texas.

What is the gender split and age of Potato fans?

65.9% of Potato fans are female, 34.1% are male, with an average age of 41.5 years.

Which brands do Potato fans like most?

Potato fans show strongest brand affinity for Capital One (5.89×), Horoscope (12.32×), and Google Maps (4.81×) over the country average.

Where do Potato fans live in United States?

Potato fans in United States are most concentrated in California (reach 1,656,093), Texas (reach 1,371,252), and Florida (reach 1,024,704). These three regions account for the largest share of the active audience.

What other brands do Potato fans also like?

Beyond Potato itself, the audience over-indexes on Horoscope (12.32×), Google Maps (4.81×), Blended whiskey (14.81×), and Circle K (7.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.