Rascasse Audience Intelligence

Potato Audience in United States

A data profile of the people who buy, follow and care about Potato in United States — modelled from more than twelve digital signal sources. Potato has an estimated audience of 15,172,537 people in United States.

#1among Vegetable in United States#1566among Topic in United States#187in Food & Beverages

The average Potato fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Dough, Subway, with strongest over-indexing on Pizza Hut (1.79× the country average).

Demographically, the Potato audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Potato fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Potato profile in United States.

Audience size
15.2M
in United States
Gender
65.9%♀
34.1% male
Age
41.5
average years
Country rank
#2307
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Potato fans

65.9% are female, 34.1% are male, average age 41.5.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Potato audience in United States
MetricValue
Female65.9%
Male34.1%
Average age41.5
Estimated audience size15,172,537
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Potato audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Potato audience comes from United States.

Worldwide audience distribution share by country for Potato
CountryShare
United States23.8%
United Kingdom5.7%
Taiwan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Potato audience in United States is strongest.

Fig. 05

Top regions by affinity

Potato fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~100K1.50×
02Alaska~40K1.24×
03Utah~200K1.15×
04Oregon~200K1.14×
05Oklahoma~200K1.14×
06North Dakota~40K1.13×
07Washington~300K1.10×
08Indiana~300K1.09×
09Louisiana~200K1.09×
10Arkansas~100K1.08×
11Wisconsin~200K1.07×
12Kentucky~200K1.07×
13Michigan~400K1.06×
14West Virginia~70K1.06×
15New Mexico~80K1.05×
16Nebraska~80K1.05×
17Ohio~500K1.04×
18Missouri~300K1.04×
19Kansas~100K1.04×
20Montana~40K1.04×
21Texas~1.5M1.03×
22Arizona~300K1.03×
23Pennsylvania~500K1.02×
24South Dakota~40K1.02×
25Virginia~400K1.01×
26Iowa~100K1.01×
27Maine~60K1.01×
28North Carolina~500K1.00×
29Georgia~500K0.99×
30Tennessee~300K0.99×
31Minnesota~200K0.99×
32Alabama~200K0.99×
33California~1.5M0.98×
34South Carolina~200K0.98×
35Mississippi~100K0.97×
36Illinois~500K0.93×
37Hawaii~60K0.93×
38Nevada~100K0.91×
39New Hampshire~50K0.90×
40Florida~900K0.89×
41New Jersey~300K0.88×
42Colorado~200K0.88×
43Connecticut~100K0.88×
44Vermont~20K0.88×
45Maryland~200K0.87×
46New York~700K0.86×
47Massachusetts~200K0.83×
48Delaware~30K0.82×
49Rhode Island~40K0.81×
50Washington, District of Columbia~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Potato, United States
0.67×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Potato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Potato audience
#·InterestCategoryAffinity×
01Meg RyanMovies & TV4.60×
02SausageFood & Beverages2.83×
03DoughFood & Beverages2.56×
04Microwave ovenHome & Garden2.24×
05Real propertyHome & Garden1.90×
06IHOPFood & Beverages1.87×
07Pizza HutFood & Beverages1.79×
08PastryFood & Beverages1.75×
09LunchFood & Beverages1.70×
10GeneticsKids & Family1.68×
11SubwayFood & Beverages1.67×
12KitchenwareHome & Garden1.66×
13NostalgiaHome & Garden1.64×
14BreakfastFood & Beverages1.61×
15WingstopFood & Beverages1.59×
16Discount storesShopping1.57×
17Ace HardwareHome & Garden1.56×
18DinnerFood & Beverages1.53×
19Organic foodFood & Beverages1.51×
20Panda ExpressFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Potato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Potato audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
Convenience OrientationPREMIUM1.35×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Potato audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Potato have in United States?

Potato has an estimated audience of 15,172,537 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Potato fans?

65.9% of Potato fans are female, 34.1% are male, with an average age of 41.5 years.

03

Which brands do Potato fans like most?

Potato fans show strongest brand affinity for Pizza Hut (1.79×), Dough (2.56×), and Subway (1.67×) over the country average.

04

Where do Potato fans live in United States?

Potato fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Potato fans also like?

Beyond Potato itself, the audience over-indexes on Dough (2.56×), Subway (1.67×), Organic food (1.51×), and Lunch (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Potato audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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