Potato Audience in United States
Potato has an estimated audience of 15,172,537 people in United States. 65.9% are female, 34.1% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Lulu 黃路梓茵, Staycation, Goop, Unique Gifts.
The average Potato fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Lulu 黃路梓茵, Staycation, with strongest over-indexing on Elsword (20.45× the country average). Demographically, the Potato audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Potato fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 41.5 |
| Estimated audience size | 15,172,537 |
Audience persona
The typical Potato fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,656,093 | 0.99× |
| Texas | 1,371,252 | 1.05× |
| Florida | 1,024,704 | 1× |
| New York | 767,545 | 0.91× |
| Pennsylvania | 540,091 | 1.06× |
| Ohio | 492,703 | 1.05× |
| Illinois | 488,893 | 0.97× |
| Georgia | 468,908 | 1× |
| North Carolina | 450,772 | 0.99× |
| Michigan | 442,885 | 1.12× |
| Virginia | 379,363 | 1.03× |
| Washington | 344,253 | 1.13× |
| Tennessee | 331,983 | 1.09× |
| New Jersey | 331,448 | 0.86× |
| Arizona | 329,578 | 1.06× |
| Indiana | 309,333 | 1.12× |
| Missouri | 260,595 | 1.07× |
| Massachusetts | 254,382 | 0.85× |
| Wisconsin | 243,534 | 1.07× |
| Maryland | 236,324 | 0.91× |
| South Carolina | 225,875 | 0.99× |
| Alabama | 219,814 | 1.04× |
| Minnesota | 216,153 | 0.99× |
| Colorado | 211,709 | 0.89× |
| Louisiana | 210,643 | 1.08× |
| Kentucky | 200,605 | 1.05× |
| Oklahoma | 200,346 | 1.19× |
| Oregon | 200,104 | 1.15× |
| Utah | 153,550 | 1.13× |
| Nevada | 138,285 | 0.94× |
| Arkansas | 133,517 | 1.07× |
| Connecticut | 128,949 | 0.85× |
| Iowa | 127,898 | 1.02× |
| Mississippi | 123,331 | 0.99× |
| Kansas | 121,600 | 1.02× |
| Idaho | 108,015 | 1.42× |
| New Mexico | 82,480 | 1.08× |
| West Virginia | 77,664 | 1.1× |
| Nebraska | 76,417 | 1× |
| Hawaii | 55,895 | 0.86× |
| New Hampshire | 52,598 | 0.88× |
| Maine | 52,567 | 0.97× |
| Montana | 42,103 | 1× |
| Rhode Island | 37,678 | 0.78× |
| Alaska | 33,837 | 1.04× |
| Delaware | 33,776 | 0.81× |
| South Dakota | 33,140 | 0.94× |
| North Dakota | 32,465 | 1.04× |
| Washington, District of Columbia | 32,159 | 0.71× |
| Vermont | 21,272 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20.45× | Games |
| Lulu 黃路梓茵 | 2.45× | Movies & TV |
| Staycation | 2.81× | Home & Garden |
| Goop | 4.19× | Internet & Social Media |
| Unique Gifts | 1.77× | Shopping |
| Wok | 4.38× | Food & Beverages |
| Grace Slick | 5.71× | Music & Radio |
| Governor of Michigan | 4.72× | Politics & Society |
| headspace | 5.27× | Health |
| Birthday Gifts | 1.82× | Kids & Family |
| Grinch | 2.23× | Movies & TV |
| Google Home | 3.59× | Technology & Electronics |
| Hibachi | 4.3× | Food & Beverages |
| Kendra Scott | 1.55× | Fashion & Accessoires |
| JDSU | 1.55× | Business & Career |
| Cherish (group) | 5.2× | Music & Radio |
| Isla Holbox | 11.65× | Travel & Leisure |
| Home staging | 2.31× | Home & Garden |
| Cam Ward | 1.66× | Sports |
| Fairy godmother | 3.17× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.22 |
| Luxury Orientation | PREMIUM | 1.48 |
| Indulgence | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.24 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 5.7% |
| Taiwan | 4.3% |
See Potato audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Potato have in United States?
Potato has an estimated audience of 15,172,537 people in United States, concentrated in California and Texas.
What is the gender split and age of Potato fans?
65.9% of Potato fans are female, 34.1% are male, with an average age of 41.5 years.
Which brands do Potato fans like most?
Potato fans show strongest brand affinity for Elsword (20.45×), Lulu 黃路梓茵 (2.45×), and Staycation (2.81×) over the country average.
Where do Potato fans live in United States?
Potato fans in United States are most concentrated in California (reach 1,656,093), Texas (reach 1,371,252), and Florida (reach 1,024,704). These three regions account for the largest share of the active audience.
What other brands do Potato fans also like?
Beyond Potato itself, the audience over-indexes on Lulu 黃路梓茵 (2.45×), Staycation (2.81×), Goop (4.19×), and Unique Gifts (1.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Potato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.