Soybean Audience in United States
Soybean has an estimated audience of 9,009,194 people in United States. 59.6% are female, 40.4% are male, average age 39.5. Top brand affinities: Nationality, Progressive rock, Opposition (politics), Panama, Tech News.
Top brand affinities include Nationality, Progressive rock, Opposition (politics), with strongest over-indexing on Nationality (2.95× the country average). Demographically, the Soybean audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Soybean fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.5 |
| Estimated audience size | 9,009,194 |
Audience persona
The typical Soybean fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 2.95× | Politics & Society |
| Progressive rock | 2.31× | Music & Radio |
| Opposition (politics) | 8.96× | Politics & Society |
| Panama | 1.92× | Travel & Leisure |
| Tech News | 4.77× | Technology & Electronics |
| Superintendent (education) | 4.03× | Business & Career |
| Sears | 1.66× | Shopping |
| JTV (Indonesia) | 1.72× | |
| Spinal muscular atrophy | 2.98× | Health |
| Lebanese cuisine | 2.42× | Food & Beverages |
| James Madison University | 3.86× | Business & Career |
| Isabela (province) | 3.77× | |
| Buying and Selling Real Estate | 2.14× | Home & Garden |
| iZombie | 3.77× | Movies & TV |
| WAPT | 3.11× | Movies & TV |
| Software widget | 3.85× | Technology & Electronics |
| Picnic | 1.71× | Kids & Family |
| Enrique Hernández (baseball) | 3.3× | Sports |
| EShakti | 2.41× | Shopping |
| Mad About You | 2.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.13 |
| Quality Awareness | PREMIUM | 1.11 |
| Indulgence | JOY | 1.07 |
| Travelling | THRILL | 1.07 |
| Urban Lifestyle | OPEN | 1.06 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Mexico | 12.2% |
| Colombia | 6.6% |
See Soybean audiences in other countries
More Vegetable audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Soybean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.