Rascasse Audience Intelligence

Soybean Audience in United States

A data profile of the people who buy, follow and care about Soybean in United States — modelled from more than twelve digital signal sources. Soybean has an estimated audience of 9,009,194 people in United States.

#5among Vegetable in United States#2504among Topic in United States#300in Food & Beverages

The average Soybean fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spanish language, Milwaukee Brewers, Atlético Madrid, with strongest over-indexing on Spanish language (2.29× the country average).

Demographically, the Soybean audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soybean fan in United States is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Spanish language.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soybean profile in United States.

Audience size
9M
in United States
Gender
59.6%♀
40.4% male
Age
39.5
average years
Country rank
#3973
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soybean fans

59.6% are female, 40.4% are male, average age 39.5.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Soybean audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.5
Estimated audience size9,009,194
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Soybean audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Soybean audience comes from United States.

Worldwide audience distribution share by country for Soybean
CountryShare
United States20.4%
Mexico12.2%
Colombia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soybean audience in United States is strongest.

Fig. 05

Top regions by affinity

Soybean fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K2.27×
02South Dakota~50K2.18×
03Iowa~100K2.00×
04Nebraska~80K1.73×
05Minnesota~200K1.48×
06Delaware~40K1.47×
07Kansas~100K1.46×
08Arkansas~90K1.26×
09Missouri~200K1.24×
10Indiana~200K1.19×
11Wisconsin~200K1.17×
12Illinois~300K1.08×
13Kentucky~100K1.07×
14Ohio~300K1.02×
15North Carolina~300K1.01×
16Mississippi~70K0.98×
17Montana~20K0.96×
18Michigan~200K0.95×
19Louisiana~100K0.93×
20Tennessee~200K0.92×
21Washington~200K0.92×
22Oklahoma~90K0.92×
23Virginia~200K0.91×
24Alabama~100K0.90×
25Idaho~40K0.90×
26Georgia~200K0.88×
27Maryland~100K0.87×
28Texas~700K0.85×
29Pennsylvania~300K0.85×
30Oregon~90K0.85×
31South Carolina~100K0.84×
32West Virginia~40K0.84×
33Hawaii~30K0.84×
34Washington, District of Columbia~20K0.83×
35Vermont~10K0.82×
36California~800K0.80×
37Alaska~20K0.79×
38New Mexico~30K0.77×
39New York~400K0.76×
40Colorado~100K0.75×
41Maine~20K0.75×
42Arizona~100K0.74×
43Utah~60K0.74×
44New Hampshire~30K0.73×
45New Jersey~200K0.71×
46Connecticut~60K0.71×
47Massachusetts~100K0.70×
48Nevada~60K0.70×
49Florida~400K0.69×
50Rhode Island~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Soybean, United States
0.65×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soybean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soybean audience
#·InterestCategoryAffinity×
01El PaísNews6.32×
02Atlético MadridSports6.22×
03San Diego PadresSports4.22×
04La LigaSports3.22×
05Milwaukee BrewersSports3.05×
06Web serverTechnology & Electronics2.88×
07Western UnionBusiness & Career2.44×
08Spanish languagePolitics & Society2.29×
09Detroit TigersSports2.17×
10Real Madrid C.F.Sports1.78×
11Catholic ChurchPolitics & Society1.78×
12FC BarcelonaSports1.72×
13GeneticsKids & Family1.68×
14PastryFood & Beverages1.67×
15Las VegasTravel & Leisure1.59×
16MilkFood & Beverages1.56×
17KitchenwareHome & Garden1.56×
18WalgreensShopping1.54×
19Five BelowShopping1.54×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soybean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soybean audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Price SensitivityPREMIUM1.30×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soybean audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
Social Media UsageJOY0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soybean have in United States?

Soybean has an estimated audience of 9,009,194 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soybean fans?

59.6% of Soybean fans are female, 40.4% are male, with an average age of 39.5 years.

03

Which brands do Soybean fans like most?

Soybean fans show strongest brand affinity for Spanish language (2.29×), Milwaukee Brewers (3.05×), and Atlético Madrid (6.22×) over the country average.

04

Where do Soybean fans live in United States?

Soybean fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Soybean fans also like?

Beyond Soybean itself, the audience over-indexes on Milwaukee Brewers (3.05×), Atlético Madrid (6.22×), Walgreens (1.54×), and Trader Joe's (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Soybean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soybean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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