Soybean Audience in Germany
A data profile of the people who buy, follow and care about Soybean in Germany — modelled from more than twelve digital signal sources. Soybean has an estimated audience of 344,174 people in Germany.
The average Soybean fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Alpro, Ginseng, Tagesschau, with strongest over-indexing on Alpro (33.33× the country average).
Demographically, the Soybean audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Soybean fan in Germany is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Alpro.
At a glance
The key figures that characterise the Soybean profile in Germany.
Search interest · 12-month trend
Demographics of Soybean fans
63.5% are female, 36.5% are male, average age 36.9.
Gender split
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 36.9 |
| Estimated audience size | 344,174 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Soybean audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.4% |
| Mexico | 12.2% |
| Colombia | 6.6% |
Geography
Where the Soybean audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~70K | 1.35× | |
| 02 | Hamburg | ~10K | 1.25× | |
| 03 | Berlin | ~20K | 1.16× | |
| 04 | Hessen | ~30K | 1.14× | |
| 05 | Baden-Württemberg | ~50K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~80K | 1.08× | |
| 07 | Rheinland-Pfalz | ~20K | 0.97× | |
| 08 | Schleswig-Holstein | ~10K | 0.96× | |
| 09 | Niedersachsen | ~30K | 0.95× | |
| 10 | Bremen | ~3K | 0.93× | |
| 11 | Sachsen | ~20K | 0.91× | |
| 12 | Sachsen-Anhalt | ~8K | 0.91× | |
| 13 | Brandenburg | ~9K | 0.89× | |
| 14 | Thüringen | ~8K | 0.88× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.88× | |
| 16 | Saarland | ~4K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Soybean audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ginseng | Health | 38.91× | ||
| 02 | Alpro | Food & Beverages | 33.33× | ||
| 03 | Food intolerance | Food & Beverages | 20.11× | ||
| 04 | Sziget Festival | Music & Radio | 20.00× | ||
| 05 | W&W | Music & Radio | 16.40× | ||
| 06 | Dumpling | Food & Beverages | 15.02× | ||
| 07 | Amsterdam Dance Event | Music & Radio | 10.61× | ||
| 08 | Avaion | Music & Radio | 9.21× | ||
| 09 | Plant-based diet | Health | 7.32× | ||
| 10 | John Deere | Cars & Mobility | 5.98× | ||
| 11 | Chemical engineering | Business & Career | 5.82× | ||
| 12 | Natural gas | Cars & Mobility | 4.87× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 4.26× | ||
| 14 | Tour de France | Sports | 2.52× | ||
| 15 | Hugendubel | Shopping | 2.41× | ||
| 16 | Ryanair | Travel & Leisure | 2.16× | ||
| 17 | Tagesschau | Movies & TV | 2.15× | ||
| 18 | Focus | News | 2.13× | ||
| 19 | Netto Marken-Discount | Shopping | 1.86× | ||
| 20 | Nature | Home & Garden | 1.60× |
Personality of the Soybean audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Spirituality | BALANCE | 1.71× | |
| Need for Security | CONSERVATISM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Soybean have in Germany?
Soybean has an estimated audience of 344,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soybean fans?
63.5% of Soybean fans are female, 36.5% are male, with an average age of 36.9 years.
Which brands do Soybean fans like most?
Soybean fans show strongest brand affinity for Alpro (33.33×), Ginseng (38.91×), and Tagesschau (2.15×) over the country average.
Where do Soybean fans live in Germany?
Soybean fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Soybean fans also like?
Beyond Soybean itself, the audience over-indexes on Ginseng (38.91×), Tagesschau (2.15×), Sziget Festival (20×), and Plant-based diet (7.32×) compared to the Germany average.
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See Soybean audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soybean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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