Soybean Audience in Germany
Soybean has an estimated audience of 344,174 people in Germany. 63.5% are female, 36.5% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alpro, Tagesschau, Satire, Pets, Ryanair.
The average Soybean fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alpro, Tagesschau, Satire, with strongest over-indexing on Alpro (32.57× the country average). Demographically, the Soybean audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Soybean fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 36.9 |
| Estimated audience size | 344,174 |
Audience persona
The typical Soybean fan in Germany is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Alpro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,889 | 1.13× |
| Bayern | 82,815 | 1.5× |
| Baden-Württemberg | 54,515 | 1.16× |
| Niedersachsen | 31,032 | 0.93× |
| Hessen | 29,626 | 1.13× |
| Berlin | 19,015 | 1.24× |
| Rheinland-Pfalz | 16,043 | 0.93× |
| Sachsen | 15,366 | 0.91× |
| Schleswig-Holstein | 11,969 | 0.97× |
| Hamburg | 10,509 | 1.35× |
| Brandenburg | 8,450 | 0.79× |
| Sachsen-Anhalt | 7,279 | 0.82× |
| Thüringen | 6,855 | 0.78× |
| Mecklenburg-Vorpommern | 4,938 | 0.75× |
| Saarland | 3,388 | 0.8× |
| Bremen | 2,409 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alpro | 32.57× | Food & Beverages |
| Tagesschau | 2.36× | Movies & TV |
| Satire | 4.61× | Literature |
| Pets | 1.84× | Pets & Animals |
| Ryanair | 2.59× | Travel & Leisure |
| Sziget Festival | 20× | Music & Radio |
| Western Union | 3.98× | Business & Career |
| John Deere | 6.68× | Cars & Mobility |
| Country rap | 5.37× | Music & Radio |
| Netto Marken-Discount | 1.99× | Shopping |
| José Carreras | 11.29× | Music & Radio |
| Fressnapf | 3.04× | Shopping |
| Gourmet Foods | 4.4× | Food & Beverages |
| Automobiles | 1.64× | Cars & Mobility |
| Tour de France | 4.34× | Sports |
| Ethical consumerism | 3.36× | Shopping |
| REWE | 1.59× | Shopping |
| FIS Alpine Ski World Cup | 5.31× | Sports |
| Hygiene | 2.27× | Beauty & Wellness |
| Spanish language | 4.06× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.01 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Pet Ownership | JOY | 1.56 |
| Sustainability | BALANCE | 1.49 |
| Design Affinity | PREMIUM | 1.49 |
| Sports Activity | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Mexico | 12.2% |
| Colombia | 6.6% |
See Soybean audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Soybean have in Germany?
Soybean has an estimated audience of 344,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soybean fans?
63.5% of Soybean fans are female, 36.5% are male, with an average age of 36.9 years.
Which brands do Soybean fans like most?
Soybean fans show strongest brand affinity for Alpro (32.57×), Tagesschau (2.36×), and Satire (4.61×) over the country average.
Where do Soybean fans live in Germany?
Soybean fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,889), Bayern (reach 82,815), and Baden-Württemberg (reach 54,515). These three regions account for the largest share of the active audience.
What other brands do Soybean fans also like?
Beyond Soybean itself, the audience over-indexes on Tagesschau (2.36×), Satire (4.61×), Pets (1.84×), and Ryanair (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soybean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.