Alpro Audience in Germany
Alpro has an estimated audience of 355,488 people in Germany. 69.8% are female, 30.2% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: More Nutrition, Silk (soy milk), Soybean, Milk substitute, Attila Hildmann.
The average Alpro fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include More Nutrition, Silk (soy milk), Soybean, with strongest over-indexing on More Nutrition (8.2× the country average). Demographically, the Alpro audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Dairy company
Demographics of Alpro fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 40.3 |
| Estimated audience size | 355,488 |
Audience persona
The typical Alpro fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for More Nutrition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,875 | 1.19× |
| Bayern | 67,339 | 1.18× |
| Baden-Württemberg | 52,909 | 1.09× |
| Niedersachsen | 35,570 | 1.03× |
| Hessen | 31,222 | 1.15× |
| Berlin | 19,204 | 1.21× |
| Rheinland-Pfalz | 17,985 | 1.01× |
| Sachsen | 15,330 | 0.88× |
| Schleswig-Holstein | 13,014 | 1.02× |
| Hamburg | 10,423 | 1.3× |
| Brandenburg | 9,471 | 0.86× |
| Sachsen-Anhalt | 6,940 | 0.75× |
| Thüringen | 6,774 | 0.75× |
| Mecklenburg-Vorpommern | 5,224 | 0.77× |
| Saarland | 3,834 | 0.88× |
| Bremen | 2,831 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| More Nutrition | 8.2× | Health |
| Silk (soy milk) | 59.41× | Food & Beverages |
| Soybean | 33.33× | Food & Beverages |
| Milk substitute | 21.83× | Food & Beverages |
| Attila Hildmann | 30.63× | Food & Beverages |
| Soy milk | 31.88× | Food & Beverages |
| Almond milk | 16.42× | Food & Beverages |
| Flink | 10.15× | Shopping |
| Alnatura | 8.68× | Shopping |
| AmazonFresh | 28.36× | Shopping |
| Healthy habits | 3.82× | Health |
| Veganblog | 92.78× | Food & Beverages |
| Rituals | 3.39× | Beauty & Wellness |
| Healthy food | 4.06× | Health |
| Ethical consumerism | 4.35× | Shopping |
| Vegetable Gardening | 5.95× | Food & Beverages |
| Shopping | 1.51× | Shopping |
| Organic product | 3.62× | Food & Beverages |
| Weleda | 9.46× | Beauty & Wellness |
| Knuspr | 10.47× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.47 |
| Sustainability | BALANCE | 2.18 |
| Healthy Lifestyle | BALANCE | 1.68 |
| Sports Activity | POWER | 1.53 |
| DIY Mentality | THRILL | 1.47 |
| LGBTQ+ Identity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.4% |
| United Kingdom | 12.1% |
| Spain | 7.5% |
See Alpro audiences in other countries
More Dairy company audiences in Germany
- Müller (company) (839,912)
- Appenzeller Käse (350,728)
- Castello (302,767)
- Activia (212,920)
- Milram (196,943)
Frequently asked questions
How many fans does Alpro have in Germany?
Alpro has an estimated audience of 355,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alpro fans?
69.8% of Alpro fans are female, 30.2% are male, with an average age of 40.3 years.
Which brands do Alpro fans like most?
Alpro fans show strongest brand affinity for More Nutrition (8.2×), Silk (soy milk) (59.41×), and Soybean (33.33×) over the country average.
Where do Alpro fans live in Germany?
Alpro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,875), Bayern (reach 67,339), and Baden-Württemberg (reach 52,909). These three regions account for the largest share of the active audience.
What other brands do Alpro fans also like?
Beyond Alpro itself, the audience over-indexes on Silk (soy milk) (59.41×), Soybean (33.33×), Milk substitute (21.83×), and Attila Hildmann (30.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alpro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.