Rascasse Audience Intelligence

Alpro Target Market in Germany

A data profile of the people who buy, follow and care about Alpro in Germany — modelled from more than twelve digital signal sources. Alpro has an estimated audience of 366,855 people in Germany.

#2among Dairy company in Germany#1911among Brand in Germany#744in Food & Beverages

The average Alpro fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include More Nutrition, Silk (soy milk), Soybean, with strongest over-indexing on More Nutrition (8.2× the country average).

Demographically, the Alpro audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alpro fan in Germany is more female, around 40.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for More Nutrition.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alpro profile in Germany.

Audience size
367K
in Germany
Gender
69.8%♀
30.2% male
Age
40.3
average years
Country rank
#15014
Brand in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alpro

69.8% are female, 30.2% are male, average age 40.3.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Alpro audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age40.3
Estimated audience size366,855
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Alpro audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Alpro audience comes from Germany.

Worldwide audience distribution share by country for Alpro
CountryShare
Germany14.7%
United Kingdom12.1%
Spain7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alpro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alpro customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.26×
02Nordrhein-Westfalen~90K1.16×
03Bayern~70K1.14×
04Berlin~20K1.14×
05Hessen~30K1.10×
06Baden-Württemberg~50K1.08×
07Schleswig-Holstein~10K1.02×
08Niedersachsen~30K1.01×
09Rheinland-Pfalz~20K1.00×
10Bremen~3K0.99×
11Saarland~4K0.94×
12Sachsen~20K0.90×
13Brandenburg~10K0.89×
14Sachsen-Anhalt~8K0.85×
15Thüringen~8K0.83×
16Mecklenburg-Vorpommern~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Alpro, Germany
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpro audience
#·InterestCategoryAffinity×
01VeganblogFood & Beverages92.78×
02Silk (soy milk)Food & Beverages59.41×
03SoybeanFood & Beverages33.33×
04Soy milkFood & Beverages31.88×
05Attila HildmannFood & Beverages30.63×
06AmazonFreshShopping28.36×
07Milk substituteFood & Beverages21.83×
08Almond milkFood & Beverages16.42×
09FlinkShopping10.15×
10WeledaBeauty & Wellness9.46×
11AlnaturaShopping8.68×
12More NutritionHealth8.20×
13Vegetable GardeningFood & Beverages5.95×
14Ethical consumerismShopping4.35×
15Healthy foodHealth4.06×
16Healthy habitsHealth3.82×
17Organic productFood & Beverages3.62×
18RitualsBeauty & Wellness3.39×
19Sunday NaturalHealth3.27×
20ShoppingShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpro audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.44×
SustainabilityBALANCE2.06×
MindfulnessBALANCE2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpro audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Need for SecurityCONSERVATISM0.60×
Risk AppetiteTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alpro's target market in Germany?

Alpro's target market in Germany covers an estimated 366,855 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alpro customers?

69.8% of the Alpro audience are female, 30.2% are male, with an average age of 40.3 years.

03

Which brands do Alpro fans like most?

Alpro fans show strongest brand affinity for More Nutrition (8.2×), Silk (soy milk) (59.41×), and Soybean (33.33×) over the country average.

04

Where do Alpro fans live in Germany?

Alpro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Alpro fans also like?

Beyond Alpro itself, the audience over-indexes on Silk (soy milk) (59.41×), Soybean (33.33×), Milk substitute (21.83×), and Attila Hildmann (30.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dairy company audiences in Germany

See Alpro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alpro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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