Alpro Target Market in France
A data profile of the people who buy, follow and care about Alpro in France — modelled from more than twelve digital signal sources. Alpro has an estimated audience of 179,076 people in France.
The average Alpro fan in France is 44.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Soybean, MyFitnessPal, Waist, with strongest over-indexing on Soybean (16.45× the country average).
Demographically, the Alpro audience skews more female with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Alpro fan in France is more female, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Soybean.
At a glance
The key figures that characterise the Alpro profile in France.
Search interest · 12-month trend
Customer demographics of Alpro
62.5% are female, 37.5% are male, average age 44.4.
Gender split
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.4 |
| Estimated audience size | 179,076 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 29% |
Geography
Where the Alpro audience in France is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~50K | 1.58× | |
| 02 | Grand Est | ~20K | 1.30× | |
| 03 | Auvergne-Rhône-Alpes | ~20K | 1.11× | |
| 04 | Provence-Alpes-Côte d'Azur | ~10K | 1.07× | |
| 05 | Nouvelle-Aquitaine | ~20K | 1.00× | |
| 06 | Hauts-de-France | ~20K | 1.00× | |
| 07 | Occitanie | ~10K | 0.96× | |
| 08 | Corsica | <1K | 0.92× | |
| 09 | Centre-Val de Loire | ~6K | 0.91× | |
| 10 | Brittany | ~8K | 0.90× | |
| 11 | Bourgogne-Franche-Comté | ~6K | 0.88× | |
| 12 | Normandy | ~7K | 0.85× | |
| 13 | Pays de la Loire | ~8K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Alpro audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soybean | Food & Beverages | 16.45× | ||
| 02 | Thigh | Fashion & Accessoires | 16.22× | ||
| 03 | Waist | Health | 12.20× | ||
| 04 | MyFitnessPal | Sports | 11.34× | ||
| 05 | Relaxation (psychology) | Health | 9.95× | ||
| 06 | Nutritionist | Food & Beverages | 5.59× | ||
| 07 | Washing | Beauty & Wellness | 4.09× | ||
| 08 | Self-awareness | Health | 3.70× | ||
| 09 | Kiabi | Fashion & Accessoires | 1.90× | ||
| 10 | Brico Dépôt | Shopping | 1.89× | ||
| 11 | Intermarché | Shopping | 1.80× | ||
| 12 | Veganism | Food & Beverages | 1.77× | ||
| 13 | Castorama | Shopping | 1.73× | ||
| 14 | Hardware store | Home & Garden | 1.59× | ||
| 15 | Carrefour City | Shopping | 1.58× | ||
| 16 | Auchan | Shopping | 1.56× | ||
| 17 | Recipes | Food & Beverages | 1.54× | ||
| 18 | Intersport | Shopping | 1.53× | ||
| 19 | Guillaume Canet | Movies & TV | 1.53× | ||
| 20 | Voici | News | 1.51× |
Personality of the Alpro audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.03× | |
| Price Sensitivity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Early Adopter Mentality | POWER | 0.55× | |
| Luxury Orientation | PREMIUM | 0.55× |
Frequently asked questions
Who is Alpro's target market in France?
Alpro's target market in France covers an estimated 179,076 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Alpro customers?
62.5% of the Alpro audience are female, 37.5% are male, with an average age of 44.4 years.
Which brands do Alpro fans like most?
Alpro fans show strongest brand affinity for Soybean (16.45×), MyFitnessPal (11.34×), and Waist (12.2×) over the country average.
Where do Alpro fans live in France?
Alpro fans in France are most concentrated in Île-de-France (reach ~50K), Auvergne-Rhône-Alpes (reach ~20K), and Grand Est (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Alpro fans also like?
Beyond Alpro itself, the audience over-indexes on MyFitnessPal (11.34×), Waist (12.2×), Self-awareness (3.7×), and Brico Dépôt (1.89×) compared to the France average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Lactalis (313,012)
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- Müller (company) (103,018)
See Alpro audiences in other countries
- Alpro — Germany
- Alpro — United States
- Alpro — United Kingdom
- Alpro — Italy
- Alpro — Spain
- Alpro — Brazil
- Alpro — Canada
- Alpro — Mexico
- Alpro — Netherlands
- Alpro — Austria
- Alpro — Belgium
- Alpro — Portugal
- Alpro — Ireland
- Alpro — Argentina
- Alpro — Sweden
- Alpro — Norway
- Alpro — Finland
- Alpro — Denmark
- Alpro — India
- Alpro — Colombia
- Alpro — Australia
- Alpro — South Africa
- Alpro — Poland
- Alpro — Malaysia
- Alpro — Switzerland
- Alpro — United Arab Emirates
- Alpro — Indonesia
- Alpro — Japan
- Alpro — South Korea
- Alpro — Saudi Arabia
How to read this data
Audience size is the estimated number of people in France who actively search for Alpro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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