Rascasse Audience Intelligence

Alpro Target Market in Sweden

A data profile of the people who buy, follow and care about Alpro in Sweden — modelled from more than twelve digital signal sources. Alpro has an estimated audience of 53,437 people in Sweden.

#1among Dairy company in Sweden#1225among Brand in Sweden#811in Food & Beverages

Alpro has an estimated audience of 53,437 people in Sweden. 63.0% are female, 37.0% are male, average age 44.8. Top brand affinities: Willys, Lidl, Veganism, Lindex, Hemnet.

Top brand affinities include Willys, Lidl, Veganism, with strongest over-indexing on Willys (2.74× the country average).

Demographically, the Alpro audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

The typical Alpro fan in Sweden is more female, around 44.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Willys.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Alpro profile in Sweden.

Audience size
53K
in Sweden
Gender
63.0%♀
37.0% male
Age
44.8
average years
Country rank
#13074
Brand in Sweden
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alpro

63.0% are female, 37.0% are male, average age 44.8.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Alpro audience in Sweden
MetricValue
Female63.0%
Male37.0%
Average age44.8
Estimated audience size53,437
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Alpro audience in Sweden
Age bracketShare%
16-199%
20-2915%
30-3916%
40-4928%
50+31%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Alpro audience comes from Sweden.

Worldwide audience distribution share by country for Alpro
CountryShare
Germany14.7%
United Kingdom12.0%
Spain7.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpro audience
#·InterestCategoryAffinity×
01OatlyFood & Beverages10.93×
02Boho-chicFashion & Accessoires3.71×
03VeganismFood & Beverages3.24×
04WillysShopping2.74×
05RitualsBeauty & Wellness2.71×
06LindexFashion & Accessoires2.69×
07Vegetarian cuisineFood & Beverages2.62×
08KappAhlFashion & Accessoires2.57×
09HemtexHome & Garden2.53×
10LidlShopping2.27×
11EllosShopping2.27×
12CoopFood & Beverages2.25×
13JYSKHome & Garden2.11×
14Gina TricotFashion & Accessoires2.10×
15SVT PlayMovies & TV2.00×
16RecipesFood & Beverages1.71×
17HemnetHome & Garden1.70×
18NordeaBusiness & Career1.60×
19CookingFood & Beverages1.59×
20BeveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpro audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.02×
Community OrientationOPEN1.96×
Convenience OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpro audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
Quality AwarenessPREMIUM0.94×
IndividualismJOY0.98×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Sweden who actively search for Alpro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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