Rascasse Audience Intelligence

Lindex Target Market in Sweden

A data profile of the people who buy, follow and care about Lindex in Sweden — modelled from more than twelve digital signal sources. Lindex has an estimated audience of 3,064,293 people in Sweden.

#16among Brand in Sweden#5in Fashion & Accessoires

Lindex has an estimated audience of 3,064,293 people in Sweden. 89.1% are female, 10.9% are male, average age 41.3. Top brand affinities: Sveriges Television, Biltema, IKEA, Hemnet, Boozt.

Top brand affinities include Sveriges Television, Biltema, IKEA, with strongest over-indexing on Sveriges Television (1.86× the country average).

Demographically, the Lindex audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Travelling.

The typical Lindex fan in Sweden is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Sveriges Television.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Lindex profile in Sweden.

Audience size
3.1M
in Sweden
Gender
89.1%♀
10.9% male
Age
41.3
average years
Country rank
#129
Brand in Sweden
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lindex

89.1% are female, 10.9% are male, average age 41.3.

Fig. 02

Gender split

89.1%
Female
10.9%
Male
Demographic split for Lindex audience in Sweden
MetricValue
Female89.1%
Male10.9%
Average age41.3
Estimated audience size3,064,293
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Lindex audience in Sweden
Age bracketShare%
16-1911%
20-2923%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Lindex audience comes from Sweden.

Worldwide audience distribution share by country for Lindex
CountryShare
Sweden33.5%
Norway11.1%
Finland9.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lindex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lindex audience
#·InterestCategoryAffinity×
01NellyMusic & Radio2.49×
02BooztShopping2.15×
03FlowerHome & Garden1.97×
04ClimatePolitics & Society1.95×
05PlantHome & Garden1.92×
06KappAhlFashion & Accessoires1.88×
07Sveriges TelevisionTechnology & Electronics1.86×
08BiltemaBusiness & Career1.84×
09Gina TricotFashion & Accessoires1.81×
10IKEAHome & Garden1.80×
11HemnetHome & Garden1.80×
12Women's clothingFashion & Accessoires1.79×
13SVT PlayMovies & TV1.69×
14ChildKids & Family1.68×
15CultureLiterature1.61×
16CosmeticsBeauty & Wellness1.61×
17ShoesFashion & Accessoires1.58×
18LeisureTravel & Leisure1.57×
19GardenHome & Garden1.54×
20EuropeTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lindex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lindex audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
TravellingTHRILL1.59×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lindex audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.41×
Social Media UsageJOY0.90×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Sweden

See Lindex audiences in other countries

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Lindex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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