A data profile of the people who buy, follow and care about Boozt in Sweden — modelled from more than twelve digital signal sources. Boozt has an estimated audience of 4,301,450 people in Sweden.
Boozt has an estimated audience of 4,301,450 people in Sweden. 72.8% are female, 27.2% are male, average age 40.0. Top brand affinities: Birkenstock, Hemnet, Biltema, Gina Tricot, Elgiganten.
Top brand affinities include Birkenstock, Hemnet, Biltema, with strongest over-indexing on Birkenstock (71.67× the country average).
Demographically, the Boozt audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Boozt fan in Sweden is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Boozt profile in Sweden.
72.8% are female, 27.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 40.0 |
| Estimated audience size | 4,301,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
The strongest cross-interests of the Boozt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birkenstock | Fashion & Accessoires | 71.67× | ||
| 02 | Secret Escapes | Travel & Leisure | 5.36× | ||
| 03 | Bonprix | Shopping | 3.81× | ||
| 04 | Netherlands | Travel & Leisure | 3.23× | ||
| 05 | Made in Italy | Business & Career | 2.93× | ||
| 06 | Jotex | Shopping | 2.61× | ||
| 07 | Lindex | Fashion & Accessoires | 2.15× | ||
| 08 | Zara | Shopping | 2.14× | ||
| 09 | Crochet | Home & Garden | 1.95× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.94× | ||
| 11 | Hemnet | Home & Garden | 1.92× | ||
| 12 | Flower | Home & Garden | 1.87× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.85× | ||
| 14 | Lunch | Food & Beverages | 1.71× | ||
| 15 | Drop shipping | Shopping | 1.70× | ||
| 16 | Intersport | Shopping | 1.66× | ||
| 17 | Biltema | Business & Career | 1.63× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.62× | ||
| 19 | Elgiganten | Shopping | 1.58× | ||
| 20 | Hobby | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| DIY Mentality | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.90× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Boozt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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