A data profile of the people who buy, follow and care about Intersport in Sweden — modelled from more than twelve digital signal sources. Intersport has an estimated audience of 1,955,250 people in Sweden.
Intersport has an estimated audience of 1,955,250 people in Sweden. 63.6% are female, 36.4% are male, average age 43.4. Top brand affinities: New Balance, Under Armour, IKEA, Adidas, ASICS.
Top brand affinities include New Balance, Under Armour, IKEA, with strongest over-indexing on New Balance (12.49× the country average).
Demographically, the Intersport audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Intersport fan in Sweden is more female, around 43.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for New Balance.
The key figures that characterise the Intersport profile in Sweden.
63.6% are female, 36.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 43.4 |
| Estimated audience size | 1,955,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 28% |
The strongest cross-interests of the Intersport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Balance | Fashion & Accessoires | 12.49× | ||
| 02 | Under Armour | Fashion & Accessoires | 11.59× | ||
| 03 | Puma | Fashion & Accessoires | 9.55× | ||
| 04 | ASICS | Fashion & Accessoires | 8.65× | ||
| 05 | JD Sports | Shopping | 8.06× | ||
| 06 | Adidas | Fashion & Accessoires | 5.57× | ||
| 07 | Nike | Fashion & Accessoires | 5.41× | ||
| 08 | Sneakers (footwear) | Fashion & Accessoires | 3.69× | ||
| 09 | Momondo | Travel & Leisure | 2.77× | ||
| 10 | Lindex | Fashion & Accessoires | 2.38× | ||
| 11 | Shoes | Fashion & Accessoires | 2.12× | ||
| 12 | IKEA | Home & Garden | 2.06× | ||
| 13 | Stockholm | Travel & Leisure | 1.84× | ||
| 14 | Sweden | Travel & Leisure | 1.72× | ||
| 15 | Clas Ohlson | Shopping | 1.71× | ||
| 16 | Elgiganten | Shopping | 1.69× | ||
| 17 | Aftonbladet | News | 1.57× | ||
| 18 | Biltema | Business & Career | 1.56× | ||
| 19 | Expressen | News | 1.55× | ||
| 20 | YouTube | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.60× | |
| Urban Lifestyle | OPEN | 1.26× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Intersport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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