Rascasse Audience Intelligence

Intersport Target Market in Norway

A data profile of the people who buy, follow and care about Intersport in Norway — modelled from more than twelve digital signal sources. Intersport has an estimated audience of 567,471 people in Norway.

#1among Sportswear in Norway#52among Brand in Norway#30in Shopping

Intersport has an estimated audience of 567,471 people in Norway. 66.3% are female, 33.7% are male, average age 40.2. Top brand affinities: Internet Movie Database, Clas Ohlson, Norsk Tipping, Coop Obs!, REMA 1000.

Top brand affinities include Internet Movie Database, Clas Ohlson, Norsk Tipping, with strongest over-indexing on Internet Movie Database (13.21× the country average).

Demographically, the Intersport audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Travelling, Social Media Usage.

The typical Intersport fan in Norway is more female, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Internet Movie Database.

Category: Shopping · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Intersport profile in Norway.

Audience size
567K
in Norway
Gender
66.3%♀
33.7% male
Age
40.2
average years
Country rank
#674
Brand in Norway
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Intersport

66.3% are female, 33.7% are male, average age 40.2.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Intersport audience in Norway
MetricValue
Female66.3%
Male33.7%
Average age40.2
Estimated audience size567,471
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Intersport audience in Norway
Age bracketShare%
16-1919%
20-2916%
30-3920%
40-4925%
50+20%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Intersport audience comes from Norway.

Worldwide audience distribution share by country for Intersport
CountryShare
France34.4%
Germany9.8%
Sweden6.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Intersport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Intersport audience
#·InterestCategoryAffinity×
01Internet Movie DatabaseMovies & TV13.21×
02Foot LockerShopping11.63×
03Coop Obs!Shopping3.29×
04NellyMusic & Radio3.13×
05Clas OhlsonShopping2.67×
06Outdoor enthusiastSports2.18×
07FIFA World CupSports2.04×
08Sales promotionShopping1.96×
09FinnCars & Mobility1.87×
10SoccerSports1.78×
11CampingTravel & Leisure1.74×
12REMA 1000Shopping1.73×
13ShoesFashion & Accessoires1.72×
14Norsk TippingGames1.69×
15HouseHome & Garden1.67×
16FamilyKids & Family1.65×
17FurnitureHome & Garden1.62×
18NRKMovies & TV1.58×
19Physical exerciseSports1.58×
20Online shoppingShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Intersport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Intersport audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.49×
Social Media UsageJOY1.18×
PatriotismCONSERVATISM0.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Intersport audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Social Media UsageJOY1.18×
TravellingTHRILL1.49×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Intersport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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