A data profile of the people who buy, follow and care about Coop Obs! in Norway — modelled from more than twelve digital signal sources. Coop Obs! has an estimated audience of 825,220 people in Norway.
Coop Obs! has an estimated audience of 825,220 people in Norway. 57.1% are female, 42.9% are male, average age 45.7. Top brand affinities: Apartment, Biltema, Circle K, Camilla Läckberg, Shopping.
Top brand affinities include Apartment, Biltema, Circle K, with strongest over-indexing on Apartment (2.41× the country average).
Demographically, the Coop Obs! audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
The typical Coop Obs! fan in Norway is more female, around 45.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Apartment.
The key figures that characterise the Coop Obs! profile in Norway.
57.1% are female, 42.9% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.7 |
| Estimated audience size | 825,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 33% |
The strongest cross-interests of the Coop Obs! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camilla Läckberg | Literature | 17.06× | ||
| 02 | Norwegian Air Shuttle | Travel & Leisure | 5.19× | ||
| 03 | Hypermarket | Shopping | 3.47× | ||
| 04 | Intersport | Shopping | 3.29× | ||
| 05 | Circle K | Shopping | 2.97× | ||
| 06 | Apartment | Business & Career | 2.41× | ||
| 07 | Spar (retailer) | Shopping | 2.32× | ||
| 08 | Dinner | Food & Beverages | 2.13× | ||
| 09 | Vacations | Travel & Leisure | 1.96× | ||
| 10 | Pizza | Food & Beverages | 1.94× | ||
| 11 | Flower | Home & Garden | 1.78× | ||
| 12 | Desserts | Food & Beverages | 1.71× | ||
| 13 | Family | Kids & Family | 1.65× | ||
| 14 | JYSK | Home & Garden | 1.63× | ||
| 15 | Nature | Home & Garden | 1.60× | ||
| 16 | Biltema | Business & Career | 1.58× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.54× | ||
| 18 | Scandinavia | Travel & Leisure | 1.52× | ||
| 19 | Psychology | Business & Career | 1.52× | ||
| 20 | Shopping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.54× | |
| DIY Mentality | THRILL | 1.43× | |
| Family Orientation | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Spirituality | BALANCE | 0.87× | |
| Career Orientation | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Coop Obs!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.