Rascasse Audience Intelligence

Circle K Target Market in Norway

A data profile of the people who buy, follow and care about Circle K in Norway — modelled from more than twelve digital signal sources. Circle K has an estimated audience of 1,086,608 people in Norway.

Circle K has an estimated audience of 1,086,608 people in Norway. 47.0% are female, 53.0% are male, average age 41.9. Top brand affinities: Telenor, Norsk Tipping, Eliteserien, Wolt, REMA 1000.

Top brand affinities include Telenor, Norsk Tipping, Eliteserien, with strongest over-indexing on Telenor (8.39× the country average).

Demographically, the Circle K audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.

The typical Circle K fan in Norway is balanced, around 41.9 years old, with strong Social Media Usage tendencies and a notable affinity for Telenor.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Circle K profile in Norway.

Audience size
1.1M
in Norway
Gender
47.0%
53.0% male
Age
41.9
average years
Country rank
#245
Brand in Norway
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Circle K

47.0% are female, 53.0% are male, average age 41.9.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Circle K audience in Norway
MetricValue
Female47.0%
Male53.0%
Average age41.9
Estimated audience size1,086,608
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Circle K audience in Norway
Age bracketShare%
16-1918%
20-2914%
30-3917%
40-4925%
50+26%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Circle K audience comes from Norway.

Worldwide audience distribution share by country for Circle K
CountryShare
United States48.4%
Canada10.5%
Vietnam6.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Circle K audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Circle K audience
#·InterestCategoryAffinity×
01Photographic printingTechnology & Electronics28.62×
02Capri SunFood & Beverages27.92×
03VimtoFood & Beverages26.89×
04Burn (energy drink)Food & Beverages18.07×
05WoltFood & Beverages16.12×
06Sander BergeSports12.37×
07Norway national football teamSports12.37×
08TelenorTechnology & Electronics8.39×
09KaraokeMusic & Radio7.84×
10EliteserienSports4.96×
11Norsk TippingGames4.66×
12REMA 1000Shopping4.20×
13Martin ØdegaardSports4.03×
14Vegetarian cuisineFood & Beverages3.78×
15Peppes PizzaFood & Beverages3.32×
16EasterPolitics & Society3.22×
17Coop Obs!Shopping2.97×
18H&MShopping2.61×
19IKEAHome & Garden1.99×
20NRKMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Circle K audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Circle K audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.31×
PatriotismCONSERVATISM1.15×
TravellingTHRILL1.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Circle K audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
TravellingTHRILL1.07×
PatriotismCONSERVATISM1.15×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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