A data profile of the people who buy, follow and care about Circle K in Norway — modelled from more than twelve digital signal sources. Circle K has an estimated audience of 1,086,608 people in Norway.
Circle K has an estimated audience of 1,086,608 people in Norway. 47.0% are female, 53.0% are male, average age 41.9. Top brand affinities: Telenor, Norsk Tipping, Eliteserien, Wolt, REMA 1000.
Top brand affinities include Telenor, Norsk Tipping, Eliteserien, with strongest over-indexing on Telenor (8.39× the country average).
Demographically, the Circle K audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Circle K fan in Norway is balanced, around 41.9 years old, with strong Social Media Usage tendencies and a notable affinity for Telenor.
The key figures that characterise the Circle K profile in Norway.
47.0% are female, 53.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 41.9 |
| Estimated audience size | 1,086,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Circle K audience comes from Norway.
| Country | Share |
|---|---|
| United States | 48.4% |
| Canada | 10.5% |
| Vietnam | 6.6% |
The strongest cross-interests of the Circle K audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photographic printing | Technology & Electronics | 28.62× | ||
| 02 | Capri Sun | Food & Beverages | 27.92× | ||
| 03 | Vimto | Food & Beverages | 26.89× | ||
| 04 | Burn (energy drink) | Food & Beverages | 18.07× | ||
| 05 | Wolt | Food & Beverages | 16.12× | ||
| 06 | Sander Berge | Sports | 12.37× | ||
| 07 | Norway national football team | Sports | 12.37× | ||
| 08 | Telenor | Technology & Electronics | 8.39× | ||
| 09 | Karaoke | Music & Radio | 7.84× | ||
| 10 | Eliteserien | Sports | 4.96× | ||
| 11 | Norsk Tipping | Games | 4.66× | ||
| 12 | REMA 1000 | Shopping | 4.20× | ||
| 13 | Martin Ødegaard | Sports | 4.03× | ||
| 14 | Vegetarian cuisine | Food & Beverages | 3.78× | ||
| 15 | Peppes Pizza | Food & Beverages | 3.32× | ||
| 16 | Easter | Politics & Society | 3.22× | ||
| 17 | Coop Obs! | Shopping | 2.97× | ||
| 18 | H&M | Shopping | 2.61× | ||
| 19 | IKEA | Home & Garden | 1.99× | ||
| 20 | NRK | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Travelling | THRILL | 1.07× | |
| Patriotism | CONSERVATISM | 1.15× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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