A data profile of the people who buy, follow and care about Spar (retailer) in Norway — modelled from more than twelve digital signal sources. Spar (retailer) has an estimated audience of 807,032 people in Norway.
Spar (retailer) has an estimated audience of 807,032 people in Norway. 64.6% are female, 35.4% are male, average age 44.7. Top brand affinities: Extra (retail), Norsk Tipping, Clas Ohlson, Apartment, Google Maps.
Top brand affinities include Extra (retail), Norsk Tipping, Clas Ohlson, with strongest over-indexing on Extra (retail) (15.27× the country average).
Demographically, the Spar (retailer) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Spar (retailer) fan in Norway is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Extra (retail).
The key figures that characterise the Spar (retailer) profile in Norway.
64.6% are female, 35.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 44.7 |
| Estimated audience size | 807,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 37% |
The strongest cross-interests of the Spar (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Extra (retail) | Shopping | 15.27× | ||
| 02 | Convenience store | Food & Beverages | 7.50× | ||
| 03 | Cats | Pets & Animals | 2.91× | ||
| 04 | Coffeehouses | Food & Beverages | 2.84× | ||
| 05 | Desserts | Food & Beverages | 2.80× | ||
| 06 | Liverpool F.C. | Sports | 2.63× | ||
| 07 | Apartment | Business & Career | 2.49× | ||
| 08 | Science | Business & Career | 2.38× | ||
| 09 | Spotify | Internet & Social Media | 2.26× | ||
| 10 | Norsk Tipping | Games | 2.14× | ||
| 11 | Furniture | Home & Garden | 1.90× | ||
| 12 | House | Home & Garden | 1.89× | ||
| 13 | Clas Ohlson | Shopping | 1.84× | ||
| 14 | REMA 1000 | Shopping | 1.84× | ||
| 15 | Oslo | Travel & Leisure | 1.82× | ||
| 16 | Beauty | Beauty & Wellness | 1.80× | ||
| 17 | Vehicles | Cars & Mobility | 1.79× | ||
| 18 | NRK | Movies & TV | 1.69× | ||
| 19 | Internet & Social Media | 1.67× | |||
| 20 | Google Maps | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.40× | |
| Travelling | THRILL | 1.50× | |
| Social Media Usage | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.37× | |
| Travelling | THRILL | 1.50× | |
| Patriotism | CONSERVATISM | 2.40× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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