A data profile of the people who buy, follow and care about Gina Tricot in Norway — modelled from more than twelve digital signal sources. Gina Tricot has an estimated audience of 1,255,047 people in Norway.
Gina Tricot has an estimated audience of 1,255,047 people in Norway. 83.9% are female, 16.1% are male, average age 39.8. Top brand affinities: Biltema, Clas Ohlson, IKEA, Norway, Google Maps.
Top brand affinities include Biltema, Clas Ohlson, IKEA, with strongest over-indexing on Biltema (1.94× the country average).
Demographically, the Gina Tricot audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Gina Tricot fan in Norway is more female, around 39.8 years old, with strong Travelling tendencies and a notable affinity for Biltema.
The key figures that characterise the Gina Tricot profile in Norway.
83.9% are female, 16.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 83.9% |
| Male | 16.1% |
| Average age | 39.8 |
| Estimated audience size | 1,255,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 24% |
The strongest cross-interests of the Gina Tricot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Culture | Literature | 2.19× | ||
| 02 | Nordic countries | Travel & Leisure | 2.16× | ||
| 03 | Garden | Home & Garden | 2.10× | ||
| 04 | Leisure | Travel & Leisure | 2.09× | ||
| 05 | Scandinavia | Travel & Leisure | 2.00× | ||
| 06 | Biltema | Business & Career | 1.94× | ||
| 07 | Norway | Travel & Leisure | 1.78× | ||
| 08 | Clothing | Fashion & Accessoires | 1.73× | ||
| 09 | Clas Ohlson | Shopping | 1.67× | ||
| 10 | IKEA | Home & Garden | 1.65× | ||
| 11 | Live events | Music & Radio | 1.65× | ||
| 12 | Food | Food & Beverages | 1.63× | ||
| 13 | Outdoor recreation | Sports | 1.62× | ||
| 14 | Food and drink | Food & Beverages | 1.61× | ||
| 15 | Google Maps | Internet & Social Media | 1.59× | ||
| 16 | Sports | Sports | 1.59× | ||
| 17 | Vehicles | Cars & Mobility | 1.56× | ||
| 18 | Aftenposten | News | 1.54× | ||
| 19 | Online shopping | Shopping | 1.54× | ||
| 20 | Reading | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.85× | |
| Early Adopter Mentality | POWER | 1.83× | |
| Patriotism | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 1.82× | |
| Early Adopter Mentality | POWER | 1.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Gina Tricot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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