A data profile of the people who buy, follow and care about Desserts in Norway — modelled from more than twelve digital signal sources. Desserts has an estimated audience of 990,427 people in Norway.
Desserts has an estimated audience of 990,427 people in Norway. 74.5% are female, 25.5% are male, average age 47.0. Top brand affinities: Chocolate, Clas Ohlson, Norsk Tipping, Pizza, Dinner.
Top brand affinities include Chocolate, Clas Ohlson, Norsk Tipping, with strongest over-indexing on Chocolate (3.47× the country average).
Demographically, the Desserts audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Desserts fan in Norway is more female, around 47.0 years old, with strong Travelling tendencies and a notable affinity for Chocolate.
The key figures that characterise the Desserts profile in Norway.
74.5% are female, 25.5% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 47.0 |
| Estimated audience size | 990,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Desserts audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 5.3% |
| Italy | 4.8% |
The strongest cross-interests of the Desserts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate | Food & Beverages | 3.47× | ||
| 02 | Pizza | Food & Beverages | 3.34× | ||
| 03 | Fast food | Food & Beverages | 3.01× | ||
| 04 | Baking | Food & Beverages | 2.95× | ||
| 05 | Dinner | Food & Beverages | 2.80× | ||
| 06 | Coffeehouses | Food & Beverages | 2.77× | ||
| 07 | Organic food | Food & Beverages | 2.73× | ||
| 08 | Wine | Food & Beverages | 2.58× | ||
| 09 | Eating | Food & Beverages | 2.55× | ||
| 10 | Barbecue | Food & Beverages | 2.51× | ||
| 11 | Coffee | Food & Beverages | 2.39× | ||
| 12 | Kitchen | Home & Garden | 1.88× | ||
| 13 | Recipes | Food & Beverages | 1.82× | ||
| 14 | Furniture | Home & Garden | 1.67× | ||
| 15 | Cooking | Food & Beverages | 1.65× | ||
| 16 | Family | Kids & Family | 1.57× | ||
| 17 | Beauty | Beauty & Wellness | 1.55× | ||
| 18 | Clas Ohlson | Shopping | 1.54× | ||
| 19 | Norsk Tipping | Games | 1.53× | ||
| 20 | NRK | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.30× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Social Media Usage | JOY | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Desserts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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