A data profile of the people who buy, follow and care about Recipes in Norway — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 1,682,753 people in Norway.
Recipes has an estimated audience of 1,682,753 people in Norway. 65.6% are female, 34.4% are male, average age 47.8. Top brand affinities: Knitting, Dinner, Breakfast, Baking, Focaccia.
Top brand affinities include Knitting, Dinner, Breakfast, with strongest over-indexing on Knitting (1.53× the country average).
Demographically, the Recipes audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Recipes fan in Norway is more female, around 47.8 years old, with strong Travelling tendencies and a notable affinity for Knitting.
The key figures that characterise the Recipes profile in Norway.
65.6% are female, 34.4% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 47.8 |
| Estimated audience size | 1,682,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Recipes audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas cake | Food & Beverages | 2.47× | ||
| 02 | Coop Marked | Food & Beverages | 2.36× | ||
| 03 | Oatmeal | Food & Beverages | 2.05× | ||
| 04 | Bacon | Food & Beverages | 1.81× | ||
| 05 | Frying | Home & Garden | 1.77× | ||
| 06 | Human gastrointestinal tract | Health | 1.70× | ||
| 07 | Cholesterol | Food & Beverages | 1.70× | ||
| 08 | Wenches kjøkken | Topic | 1.65× | ||
| 09 | Focaccia | Food & Beverages | 1.63× | ||
| 10 | Cheesecake | Food & Beverages | 1.60× | ||
| 11 | Stomach | Health | 1.59× | ||
| 12 | Supernaturals | Health | 1.58× | ||
| 13 | Low-carbohydrate diet | Food & Beverages | 1.57× | ||
| 14 | Dinner | Food & Beverages | 1.54× | ||
| 15 | Baking | Food & Beverages | 1.54× | ||
| 16 | Knitting | Home & Garden | 1.53× | ||
| 17 | Potato | Food & Beverages | 1.53× | ||
| 18 | Ketone | Health | 1.53× | ||
| 19 | Breakfast | Food & Beverages | 1.52× | ||
| 20 | Diabetes mellitus awareness | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.71× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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