A data profile of the people who buy, follow and care about Breakfast in Norway — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 717,068 people in Norway.
Breakfast has an estimated audience of 717,068 people in Norway. 70.7% are female, 29.3% are male, average age 44.1. Top brand affinities: Burger King, Lunch, Dinner, Coffeemaker, Sandwich.
Top brand affinities include Burger King, Lunch, Dinner, with strongest over-indexing on Burger King (3.23× the country average).
Demographically, the Breakfast audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Breakfast fan in Norway is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Burger King.
The key figures that characterise the Breakfast profile in Norway.
70.7% are female, 29.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.1 |
| Estimated audience size | 717,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Breakfast audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffeemaker | Home & Garden | 5.67× | ||
| 02 | Full breakfast | Food & Beverages | 5.24× | ||
| 03 | Frying pan | Home & Garden | 4.32× | ||
| 04 | Chicken (food) | Food & Beverages | 4.31× | ||
| 05 | Sandwich | Food & Beverages | 4.24× | ||
| 06 | Lunch | Food & Beverages | 3.74× | ||
| 07 | Burger King | Food & Beverages | 3.23× | ||
| 08 | Cheesecake | Food & Beverages | 3.12× | ||
| 09 | Herb | Food & Beverages | 3.04× | ||
| 10 | Salad | Food & Beverages | 2.91× | ||
| 11 | Dinner | Food & Beverages | 2.73× | ||
| 12 | Pet store | Pets & Animals | 2.73× | ||
| 13 | Bakery | Food & Beverages | 2.67× | ||
| 14 | Salmon | Food & Beverages | 2.50× | ||
| 15 | Ice cream | Food & Beverages | 2.47× | ||
| 16 | Cake | Food & Beverages | 2.26× | ||
| 17 | Local food | Food & Beverages | 1.79× | ||
| 18 | Desserts | Food & Beverages | 1.59× | ||
| 19 | Chocolate | Food & Beverages | 1.58× | ||
| 20 | Cuisine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Social Media Usage | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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