A data profile of the people who buy, follow and care about Local food in Norway — modelled from more than twelve digital signal sources. Local food has an estimated audience of 725,612 people in Norway.
Local food has an estimated audience of 725,612 people in Norway. 60.9% are female, 39.1% are male, average age 47.0. Top brand affinities: Organic farming, Fast casual restaurants, Vegetarian cuisine, Latin American cuisine, Consumer electronics.
Top brand affinities include Organic farming, Fast casual restaurants, Vegetarian cuisine, with strongest over-indexing on Organic farming (3.87× the country average).
Demographically, the Local food audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Local food fan in Norway is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Organic farming.
The key figures that characterise the Local food profile in Norway.
60.9% are female, 39.1% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 47.0 |
| Estimated audience size | 725,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Local food audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegan Recipes | Food & Beverages | 5.78× | ||
| 02 | Latin American cuisine | Food & Beverages | 5.63× | ||
| 03 | Spanish cuisine | Food & Beverages | 5.43× | ||
| 04 | Winery | Food & Beverages | 5.42× | ||
| 05 | Brunch | Food & Beverages | 4.72× | ||
| 06 | Fast casual restaurants | Food & Beverages | 4.37× | ||
| 07 | Cookbook | Food & Beverages | 4.16× | ||
| 08 | Organic product | Food & Beverages | 4.07× | ||
| 09 | Organic farming | Food & Beverages | 3.87× | ||
| 10 | Vegetarian cuisine | Food & Beverages | 3.58× | ||
| 11 | Landscape design | Business & Career | 3.53× | ||
| 12 | Houseplant | Home & Garden | 3.38× | ||
| 13 | Landscaping | Home & Garden | 3.33× | ||
| 14 | Foodie | Food & Beverages | 3.28× | ||
| 15 | Italian cuisine | Food & Beverages | 2.85× | ||
| 16 | Organic food | Food & Beverages | 2.28× | ||
| 17 | Handicraft | Home & Garden | 2.16× | ||
| 18 | Renovation | Home & Garden | 2.08× | ||
| 19 | Knitting | Home & Garden | 1.96× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.32× | |
| Travelling | THRILL | 1.65× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Travelling | THRILL | 1.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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