A data profile of the people who buy, follow and care about Handicraft in Norway — modelled from more than twelve digital signal sources. Handicraft has an estimated audience of 1,258,489 people in Norway.
Handicraft has an estimated audience of 1,258,489 people in Norway. 70.9% are female, 29.1% are male, average age 45.8. Top brand affinities: Biltema, Do it yourself (DIY), Gina Tricot, Flower, Hobby.
Top brand affinities include Biltema, Do it yourself (DIY), Gina Tricot, with strongest over-indexing on Biltema (2.7× the country average).
Demographically, the Handicraft audience skews more female with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Handicraft fan in Norway is more female, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Biltema.
The key figures that characterise the Handicraft profile in Norway.
70.9% are female, 29.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 45.8 |
| Estimated audience size | 1,258,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Handicraft audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.2% |
| Brazil | 5.4% |
The strongest cross-interests of the Handicraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etsy | Fashion & Accessoires | 3.98× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 2.98× | ||
| 03 | Biltema | Business & Career | 2.70× | ||
| 04 | Fast casual restaurants | Food & Beverages | 2.69× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.23× | ||
| 06 | Hobby | Home & Garden | 2.21× | ||
| 07 | Crochet | Home & Garden | 2.21× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 2.21× | ||
| 09 | Local food | Food & Beverages | 2.16× | ||
| 10 | Flower | Home & Garden | 2.15× | ||
| 11 | Vegetable | Food & Beverages | 2.03× | ||
| 12 | KappAhl | Fashion & Accessoires | 1.93× | ||
| 13 | Skirt | Fashion & Accessoires | 1.85× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.75× | ||
| 15 | Knitting | Home & Garden | 1.71× | ||
| 16 | JYSK | Home & Garden | 1.70× | ||
| 17 | Organic food | Food & Beverages | 1.61× | ||
| 18 | Crafts | Home & Garden | 1.59× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.51× | ||
| 20 | Sustainability | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.84× | |
| Design Affinity | PREMIUM | 1.63× | |
| Creativity | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.87× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Family Orientation | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Handicraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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