A data profile of the people who buy, follow and care about Do it yourself (DIY) in Norway — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 1,893,756 people in Norway.
Do it yourself (DIY) has an estimated audience of 1,893,756 people in Norway. 55.4% are female, 44.6% are male, average age 48.3. Top brand affinities: Ravelry, Knitting needle, Sewing, Wool, Crochet.
Top brand affinities include Ravelry, Knitting needle, Sewing, with strongest over-indexing on Ravelry (5.68× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Do it yourself (DIY) fan in Norway is more female, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Ravelry.
The key figures that characterise the Do it yourself (DIY) profile in Norway.
55.4% are female, 44.6% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 48.3 |
| Estimated audience size | 1,893,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Do it yourself (DIY) audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravelry | Internet & Social Media | 5.68× | ||
| 02 | Handmade | Home & Garden | 4.56× | ||
| 03 | Fiber | Health | 4.52× | ||
| 04 | Sustainable fashion | Fashion & Accessoires | 4.33× | ||
| 05 | Knitting needle | Fashion & Accessoires | 4.25× | ||
| 06 | Needlework | Home & Garden | 4.10× | ||
| 07 | Weaving | Fashion & Accessoires | 4.06× | ||
| 08 | Sewing | Home & Garden | 3.93× | ||
| 09 | Pattern (sewing) | Home & Garden | 3.76× | ||
| 10 | Crochet | Home & Garden | 3.60× | ||
| 11 | Yarn | Fashion & Accessoires | 3.22× | ||
| 12 | Wool | Fashion & Accessoires | 3.16× | ||
| 13 | Knitting | Home & Garden | 3.04× | ||
| 14 | Handicraft | Home & Garden | 2.98× | ||
| 15 | Landscape design | Business & Career | 2.96× | ||
| 16 | Sewing machine | Home & Garden | 2.87× | ||
| 17 | Danish design | Home & Garden | 2.54× | ||
| 18 | Crafts | Home & Garden | 2.50× | ||
| 19 | Home improvement | Home & Garden | 1.85× | ||
| 20 | Nordic countries | Travel & Leisure | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Travelling | THRILL | 1.02× | |
| Social Media Usage | JOY | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Travelling | THRILL | 1.02× | |
| Patriotism | CONSERVATISM | 1.24× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.