A data profile of the people who buy, follow and care about Do it yourself (DIY) in Finland — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 1,315,581 people in Finland.
Do it yourself (DIY) has an estimated audience of 1,315,581 people in Finland. 57.9% are female, 42.1% are male, average age 47.8. Top brand affinities: Bedroom furniture, Home construction, Danish design, JYSK, Helsinki.
Top brand affinities include Bedroom furniture, Home construction, Danish design, with strongest over-indexing on Bedroom furniture (5.03× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Do it yourself (DIY) fan in Finland is more female, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Do it yourself (DIY) profile in Finland.
57.9% are female, 42.1% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 47.8 |
| Estimated audience size | 1,315,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Do it yourself (DIY) audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 5.03× | ||
| 02 | Construction engineering | Business & Career | 3.59× | ||
| 03 | Danish design | Home & Garden | 3.35× | ||
| 04 | Home construction | Home & Garden | 3.10× | ||
| 05 | Pattern (sewing) | Home & Garden | 2.98× | ||
| 06 | Weaving | Fashion & Accessoires | 2.78× | ||
| 07 | Knitting needle | Fashion & Accessoires | 2.75× | ||
| 08 | JYSK | Home & Garden | 2.58× | ||
| 09 | Yarn | Fashion & Accessoires | 2.46× | ||
| 10 | Sewing | Home & Garden | 2.45× | ||
| 11 | Property finder | Home & Garden | 2.36× | ||
| 12 | Crochet | Home & Garden | 2.30× | ||
| 13 | Knitting | Home & Garden | 2.28× | ||
| 14 | Handicraft | Home & Garden | 2.03× | ||
| 15 | Home improvement | Home & Garden | 1.94× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.89× | ||
| 17 | Flower | Home & Garden | 1.85× | ||
| 18 | Marimekko | Home & Garden | 1.77× | ||
| 19 | Stockmann | Shopping | 1.70× | ||
| 20 | Helsinki | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.63× | |
| Urban Lifestyle | OPEN | 0.65× | |
| Design Affinity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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