Rascasse Audience Intelligence

JYSK Target Market in Finland

A data profile of the people who buy, follow and care about JYSK in Finland — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 1,132,673 people in Finland.

#2among Furniture in Finland#23among Brand in Finland#15in Home & Garden

JYSK has an estimated audience of 1,132,673 people in Finland. 79.6% are female, 20.4% are male, average age 43.8. Top brand affinities: IKEA, Aurinkomatkat, Gina Tricot, Stockmann, Tjäreborg.

Top brand affinities include IKEA, Aurinkomatkat, Gina Tricot, with strongest over-indexing on IKEA (1.53× the country average).

Demographically, the JYSK audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

The typical JYSK fan in Finland is more female, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for IKEA.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the JYSK profile in Finland.

Audience size
1.1M
in Finland
Gender
79.6%♀
20.4% male
Age
43.8
average years
Country rank
#187
Brand in Finland
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JYSK

79.6% are female, 20.4% are male, average age 43.8.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for JYSK audience in Finland
MetricValue
Female79.6%
Male20.4%
Average age43.8
Estimated audience size1,132,673
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the JYSK audience in Finland
Age bracketShare%
16-1912%
20-2916%
30-3917%
40-4921%
50+33%
Fig. 04

Worldwide distribution

2.3%

of the worldwide JYSK audience comes from Finland.

Worldwide audience distribution share by country for JYSK
CountryShare
Germany16.3%
Poland7.2%
Spain6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JYSK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JYSK audience
#·InterestCategoryAffinity×
01SuomipopMusic & Radio2.07×
02Home InteriorsHome & Garden2.06×
03Architecture & DesignBusiness & Career2.05×
04AurinkomatkatTravel & Leisure2.02×
05Gina TricotFashion & Accessoires2.00×
06TUITravel & Leisure1.99×
07Home Interior DesignHome & Garden1.93×
08TjäreborgTravel & Leisure1.92×
09Real estate developmentBusiness & Career1.85×
10BalconyHome & Garden1.84×
11Danish designHome & Garden1.76×
12Etuovi.comHome & Garden1.70×
13Terraced houseHome & Garden1.63×
14Home constructionHome & Garden1.61×
15Oikotie AsunnotHome & Garden1.57×
16Summer houseTravel & Leisure1.55×
17IKEAHome & Garden1.53×
18KnittingHome & Garden1.53×
19CottageTravel & Leisure1.52×
20StockmannShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JYSK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JYSK audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.23×
Early Adopter MentalityPOWER1.14×
Urban LifestyleOPEN1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JYSK audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL1.01×
Social Media UsageJOY1.04×
PatriotismCONSERVATISM1.04×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See JYSK audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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