A data profile of the people who buy, follow and care about Home Interiors in Finland — modelled from more than twelve digital signal sources. Home Interiors has an estimated audience of 543,397 people in Finland.
Home Interiors has an estimated audience of 543,397 people in Finland. 76.9% are female, 23.1% are male, average age 41.8. Top brand affinities: Helsinki, Stockmann, Gina Tricot, JYSK, Danish design.
Top brand affinities include Helsinki, Stockmann, Gina Tricot, with strongest over-indexing on Helsinki (1.98× the country average).
Demographically, the Home Interiors audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Home Interiors fan in Finland is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Helsinki.
The key figures that characterise the Home Interiors profile in Finland.
76.9% are female, 23.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 41.8 |
| Estimated audience size | 543,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Home Interiors audience comes from Finland.
| Country | Share |
|---|---|
| Germany | 10.2% |
| United States | 10.2% |
| Japan | 8.2% |
The strongest cross-interests of the Home Interiors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.83× | ||
| 02 | Home Renovations | Home & Garden | 2.63× | ||
| 03 | Flower bouquet | Home & Garden | 2.48× | ||
| 04 | Danish design | Home & Garden | 2.43× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.18× | ||
| 06 | Doughnut | Food & Beverages | 2.18× | ||
| 07 | Ice cream | Food & Beverages | 2.12× | ||
| 08 | JYSK | Home & Garden | 2.06× | ||
| 09 | Helsinki | Travel & Leisure | 1.98× | ||
| 10 | Starter home | Home & Garden | 1.98× | ||
| 11 | Lunch | Food & Beverages | 1.90× | ||
| 12 | Stockmann | Shopping | 1.87× | ||
| 13 | Flower | Home & Garden | 1.87× | ||
| 14 | Lindex | Fashion & Accessoires | 1.86× | ||
| 15 | Property finder | Home & Garden | 1.85× | ||
| 16 | Scandinavia | Travel & Leisure | 1.84× | ||
| 17 | Iittala | Home & Garden | 1.79× | ||
| 18 | Pastry | Food & Beverages | 1.71× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.58× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.50× | |
| Price Sensitivity | PREMIUM | 1.45× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.59× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Home Interiors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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