A data profile of the people who buy, follow and care about Reddit in Finland — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,473,264 people in Finland.
Reddit has an estimated audience of 1,473,264 people in Finland. 44.4% are female, 55.6% are male, average age 37.0. Top brand affinities: Dernières Nouvelles d'Alsace, Chat GPT, Data science, Wikipedia, Movies.
Top brand affinities include Dernières Nouvelles d'Alsace, Chat GPT, Data science, with strongest over-indexing on Dernières Nouvelles d'Alsace (1.66× the country average).
Demographically, the Reddit audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Reddit fan in Finland is more male, around 37.0 years old, with strong Travelling tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the Reddit profile in Finland.
44.4% are female, 55.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 37.0 |
| Estimated audience size | 1,473,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Reddit audience comes from Finland.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parody | Movies & TV | 11.61× | ||
| 02 | Data science | Business & Career | 7.84× | ||
| 03 | SQL | Technology & Electronics | 7.11× | ||
| 04 | Digital audio | Technology & Electronics | 6.51× | ||
| 05 | Data analysis | Technology & Electronics | 6.29× | ||
| 06 | Python (programming language) | Technology & Electronics | 5.13× | ||
| 07 | CapCut | Technology & Electronics | 5.01× | ||
| 08 | Roblox | Games | 5.01× | ||
| 09 | Node.js | Technology & Electronics | 4.82× | ||
| 10 | JavaScript | Technology & Electronics | 3.92× | ||
| 11 | Software development | Business & Career | 3.70× | ||
| 12 | Cat play and toys | Pets & Animals | 3.43× | ||
| 13 | Web development | Business & Career | 3.28× | ||
| 14 | Wikipedia | Internet & Social Media | 2.58× | ||
| 15 | Internet & Social Media | 1.82× | |||
| 16 | Chat GPT | Technology & Electronics | 1.75× | ||
| 17 | Friendship | Kids & Family | 1.68× | ||
| 18 | Dernières Nouvelles d'Alsace | News | 1.66× | ||
| 19 | Movies | Movies & TV | 1.54× | ||
| 20 | Games | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.91× | |
| Urban Lifestyle | OPEN | 1.11× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| Social Media Usage | JOY | 1.06× | |
| Need for Security | CONSERVATISM | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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