A data profile of the people who buy, follow and care about Gina Tricot in Finland — modelled from more than twelve digital signal sources. Gina Tricot has an estimated audience of 1,081,051 people in Finland.
Gina Tricot has an estimated audience of 1,081,051 people in Finland. 73.8% are female, 26.2% are male, average age 41.2. Top brand affinities: Ice Hockey World Championships, Helsingin Sanomat, Yle Uutiset, Liiga, Beverages.
Top brand affinities include Ice Hockey World Championships, Helsingin Sanomat, Yle Uutiset, with strongest over-indexing on Ice Hockey World Championships (1.75× the country average).
Demographically, the Gina Tricot audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Gina Tricot fan in Finland is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Gina Tricot profile in Finland.
73.8% are female, 26.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 41.2 |
| Estimated audience size | 1,081,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
The strongest cross-interests of the Gina Tricot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beverages | Food & Beverages | 2.32× | ||
| 02 | Alcoholic beverages | Food & Beverages | 2.22× | ||
| 03 | Boozt | Shopping | 2.22× | ||
| 04 | Internet & Social Media | 2.22× | |||
| 05 | Cuisine | Food & Beverages | 2.18× | ||
| 06 | Restaurants | Food & Beverages | 1.92× | ||
| 07 | Liiga | Sports | 1.79× | ||
| 08 | Vehicles | Cars & Mobility | 1.79× | ||
| 09 | Food and drink | Food & Beverages | 1.77× | ||
| 10 | Helsinki | Travel & Leisure | 1.76× | ||
| 11 | Sports | Sports | 1.76× | ||
| 12 | Ice Hockey World Championships | Sports | 1.75× | ||
| 13 | Finland | Travel & Leisure | 1.72× | ||
| 14 | Live events | Music & Radio | 1.71× | ||
| 15 | Entertainment | Movies & TV | 1.70× | ||
| 16 | Helsingin Sanomat | News | 1.69× | ||
| 17 | Yle Uutiset | Movies & TV | 1.67× | ||
| 18 | Arts and music | Arts & Culture | 1.55× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Ilta-Sanomat | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Need for Security | CONSERVATISM | 1.97× | |
| Travelling | THRILL | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Social Media Usage | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Gina Tricot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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