A data profile of the people who buy, follow and care about Pastry in Finland — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 687,169 people in Finland.
Pastry has an estimated audience of 687,169 people in Finland. 78.4% are female, 21.6% are male, average age 42.9. Top brand affinities: Cake, Ice cream, Aurinkomatkat, Desserts, Cupcake.
Top brand affinities include Cake, Ice cream, Aurinkomatkat, with strongest over-indexing on Cake (2.66× the country average).
Demographically, the Pastry audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Pastry fan in Finland is more female, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Cake.
The key figures that characterise the Pastry profile in Finland.
78.4% are female, 21.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 42.9 |
| Estimated audience size | 687,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Pastry audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice cream | Food & Beverages | 2.91× | ||
| 02 | Cupcake | Food & Beverages | 2.90× | ||
| 03 | Chocolate brownie | Food & Beverages | 2.87× | ||
| 04 | Muffin | Food & Beverages | 2.78× | ||
| 05 | Cake | Food & Beverages | 2.66× | ||
| 06 | Bakery | Food & Beverages | 2.65× | ||
| 07 | Chocolate cake | Food & Beverages | 2.63× | ||
| 08 | Candy | Food & Beverages | 2.62× | ||
| 09 | Cheesecake | Food & Beverages | 2.62× | ||
| 10 | Cake decorating | Food & Beverages | 2.53× | ||
| 11 | Doughnut | Food & Beverages | 2.45× | ||
| 12 | Cookie | Food & Beverages | 2.24× | ||
| 13 | Fazer | Food & Beverages | 2.20× | ||
| 14 | Cheese | Food & Beverages | 2.18× | ||
| 15 | TUI | Travel & Leisure | 2.13× | ||
| 16 | Desserts | Food & Beverages | 2.10× | ||
| 17 | Chocolate | Food & Beverages | 1.70× | ||
| 18 | Aurinkomatkat | Travel & Leisure | 1.56× | ||
| 19 | Stockmann | Shopping | 1.55× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Travelling | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Patriotism | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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