A data profile of the people who buy, follow and care about Fazer in Finland — modelled from more than twelve digital signal sources. Fazer has an estimated audience of 482,711 people in Finland.
Fazer has an estimated audience of 482,711 people in Finland. 74.0% are female, 26.0% are male, average age 43.9. Top brand affinities: Biltema, Helsinki, Danske Bank, Intersport, Desserts.
Top brand affinities include Biltema, Helsinki, Danske Bank, with strongest over-indexing on Biltema (1.62× the country average).
Demographically, the Fazer audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Fazer fan in Finland is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Biltema.
The key figures that characterise the Fazer profile in Finland.
74.0% are female, 26.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 43.9 |
| Estimated audience size | 482,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
The strongest cross-interests of the Fazer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candy | Food & Beverages | 2.54× | ||
| 02 | Skechers | Fashion & Accessoires | 2.48× | ||
| 03 | Ice cream | Food & Beverages | 2.45× | ||
| 04 | Desserts | Food & Beverages | 2.40× | ||
| 05 | Pastry | Food & Beverages | 2.20× | ||
| 06 | Dinner | Food & Beverages | 2.08× | ||
| 07 | Intersport | Shopping | 1.98× | ||
| 08 | Danske Bank | Business & Career | 1.85× | ||
| 09 | Stockmann | Shopping | 1.85× | ||
| 10 | Pizza | Food & Beverages | 1.85× | ||
| 11 | Hesburger | Food & Beverages | 1.84× | ||
| 12 | JYSK | Home & Garden | 1.80× | ||
| 13 | Lindex | Fashion & Accessoires | 1.80× | ||
| 14 | Lunch | Food & Beverages | 1.79× | ||
| 15 | Flower | Home & Garden | 1.66× | ||
| 16 | Biltema | Business & Career | 1.62× | ||
| 17 | Helsinki | Travel & Leisure | 1.61× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.57× | ||
| 19 | Nature | Home & Garden | 1.52× | ||
| 20 | Apartment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| DIY Mentality | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Fazer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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