A data profile of the people who buy, follow and care about Hesburger in Finland — modelled from more than twelve digital signal sources. Hesburger has an estimated audience of 1,094,254 people in Finland.
Hesburger has an estimated audience of 1,094,254 people in Finland. 58.3% are female, 41.7% are male, average age 36.2. Top brand affinities: Kotipizza, Subway, WhatsApp, Iltalehti, Burger King.
Top brand affinities include Kotipizza, Subway, WhatsApp, with strongest over-indexing on Kotipizza (12.99× the country average).
Demographically, the Hesburger audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Hesburger fan in Finland is more female, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Kotipizza.
The key figures that characterise the Hesburger profile in Finland.
58.3% are female, 41.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 36.2 |
| Estimated audience size | 1,094,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 17% |
of the worldwide Hesburger audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 36.7% |
| Latvia | 23.0% |
| Lithuania | 11.8% |
The strongest cross-interests of the Hesburger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snack bar | Food & Beverages | 14.44× | ||
| 02 | Kotipizza | Food & Beverages | 12.99× | ||
| 03 | Snack mix | Food & Beverages | 9.38× | ||
| 04 | Subway | Food & Beverages | 7.80× | ||
| 05 | KFC | Food & Beverages | 6.45× | ||
| 06 | Burger King | Food & Beverages | 6.03× | ||
| 07 | Pizza Hut | Food & Beverages | 5.79× | ||
| 08 | Internet & Social Media | 5.06× | |||
| 09 | Taco Bell | Food & Beverages | 4.87× | ||
| 10 | Fast food restaurants | Food & Beverages | 4.85× | ||
| 11 | Fast casual restaurants | Food & Beverages | 4.25× | ||
| 12 | Fast food | Food & Beverages | 4.16× | ||
| 13 | Hamburger | Food & Beverages | 3.95× | ||
| 14 | Pizza | Food & Beverages | 3.74× | ||
| 15 | Iltalehti | News | 2.78× | ||
| 16 | Ilta-Sanomat | News | 2.66× | ||
| 17 | TikTok | Internet & Social Media | 1.95× | ||
| 18 | YouTube | Movies & TV | 1.71× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Nordea | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.51× | |
| Social Media Usage | JOY | 1.46× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Urban Lifestyle | OPEN | 1.26× | |
| Need for Security | CONSERVATISM | 1.28× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Hesburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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