A data profile of the people who buy, follow and care about Subway in Finland — modelled from more than twelve digital signal sources. Subway has an estimated audience of 648,129 people in Finland.
Subway has an estimated audience of 648,129 people in Finland. 56.4% are female, 43.6% are male, average age 36.4. Top brand affinities: Hesburger, Iltalehti, Gina Tricot, Burger King, Sandwich.
Top brand affinities include Hesburger, Iltalehti, Gina Tricot, with strongest over-indexing on Hesburger (2.87× the country average).
Demographically, the Subway audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Subway fan in Finland is more female, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Hesburger.
The key figures that characterise the Subway profile in Finland.
56.4% are female, 43.6% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 36.4 |
| Estimated audience size | 648,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Subway audience comes from Finland.
| Country | Share |
|---|---|
| United States | 44.4% |
| Brazil | 6.0% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Subway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandwich | Food & Beverages | 3.98× | ||
| 02 | Hesburger | Food & Beverages | 2.87× | ||
| 03 | Burger King | Food & Beverages | 2.62× | ||
| 04 | Pizza Hut | Food & Beverages | 2.57× | ||
| 05 | McDonald's | Food & Beverages | 2.41× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.28× | ||
| 07 | KFC | Food & Beverages | 2.25× | ||
| 08 | Taco Bell | Food & Beverages | 2.24× | ||
| 09 | French fries | Food & Beverages | 2.17× | ||
| 10 | Bestseller | Literature | 2.13× | ||
| 11 | H&M | Shopping | 1.76× | ||
| 12 | Home insurance | Business & Career | 1.76× | ||
| 13 | JD Sports | Shopping | 1.75× | ||
| 14 | Hamburger | Food & Beverages | 1.72× | ||
| 15 | Soft drinks | Food & Beverages | 1.70× | ||
| 16 | Vattenfall | Home & Garden | 1.66× | ||
| 17 | Snack food | Food & Beverages | 1.64× | ||
| 18 | Fast food | Food & Beverages | 1.56× | ||
| 19 | Iltalehti | News | 1.55× | ||
| 20 | Grocery store | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.11× | |
| Patriotism | CONSERVATISM | 1.10× | |
| Price Sensitivity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.57× | |
| Luxury Orientation | PREMIUM | 0.58× | |
| Risk Appetite | THRILL | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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