A data profile of the people who buy, follow and care about Fast food in Finland — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 817,216 people in Finland.
Fast food has an estimated audience of 817,216 people in Finland. 60.8% are female, 39.2% are male, average age 42.8. Top brand affinities: Gourmet Foods, Hesburger, Burger King, Home Interior Design, Pizza delivery.
Top brand affinities include Gourmet Foods, Hesburger, Burger King, with strongest over-indexing on Gourmet Foods (4.62× the country average).
Demographically, the Fast food audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Fast food fan in Finland is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the Fast food profile in Finland.
60.8% are female, 39.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 42.8 |
| Estimated audience size | 817,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Fast food audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 4.62× | ||
| 02 | Pizza delivery | Food & Beverages | 3.50× | ||
| 03 | Home Delivery | Food & Beverages | 3.11× | ||
| 04 | Healthy food | Health | 2.61× | ||
| 05 | E-book readers | Technology & Electronics | 1.92× | ||
| 06 | Burger King | Food & Beverages | 1.90× | ||
| 07 | Ethical consumerism | Shopping | 1.86× | ||
| 08 | Home Interior Design | Home & Garden | 1.85× | ||
| 09 | Decoration | Home & Garden | 1.83× | ||
| 10 | Healthy habits | Health | 1.79× | ||
| 11 | Street food | Food & Beverages | 1.76× | ||
| 12 | Hesburger | Food & Beverages | 1.73× | ||
| 13 | Home Design | Home & Garden | 1.71× | ||
| 14 | Self care | Health | 1.71× | ||
| 15 | Travel Adventures | Travel & Leisure | 1.68× | ||
| 16 | First-time home buyer grant | Home & Garden | 1.63× | ||
| 17 | Property finder | Home & Garden | 1.58× | ||
| 18 | Hamburger | Food & Beverages | 1.55× | ||
| 19 | Snack food | Food & Beverages | 1.54× | ||
| 20 | Subway | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.41× | |
| Patriotism | CONSERVATISM | 1.08× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.93× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Social Media Usage | JOY | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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