A data profile of the people who buy, follow and care about Fast food in Austria — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 1,543,933 people in Austria.
The average Fast food fan in Austria is 40.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include McDonald's, OMV, Burger King, with strongest over-indexing on McDonald's (2.0× the country average).
Demographically, the Fast food audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Fast food fan in Austria is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for McDonald's.
The key figures that characterise the Fast food profile in Austria.
55.3% are female, 44.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.5 |
| Estimated audience size | 1,543,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Fast food audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~200K | 1.60× | |
| 02 | Tyrol | ~100K | 1.37× | |
| 03 | Vienna | ~400K | 1.23× | |
| 04 | Carinthia (state) | ~80K | 1.02× | |
| 05 | Upper Austria | ~200K | 0.87× | |
| 06 | Vorarlberg | ~50K | 0.86× | |
| 07 | Lower Austria | ~200K | 0.84× | |
| 08 | Burgenland | ~30K | 0.76× | |
| 09 | Styria | ~100K | 0.66× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | McDonald's | Food & Beverages | 2.00× | ||
| 02 | Fast food restaurants | Food & Beverages | 1.98× | ||
| 03 | S.Oliver | Fashion & Accessoires | 1.81× | ||
| 04 | Dyson | Home & Garden | 1.80× | ||
| 05 | Fast casual restaurants | Food & Beverages | 1.77× | ||
| 06 | Thermomix | Home & Garden | 1.73× | ||
| 07 | Burger King | Food & Beverages | 1.66× | ||
| 08 | Employment website | Business & Career | 1.64× | ||
| 09 | HolidayCheck | Travel & Leisure | 1.64× | ||
| 10 | Fressnapf | Shopping | 1.61× | ||
| 11 | Breaking news | Movies & TV | 1.60× | ||
| 12 | OMV | Cars & Mobility | 1.58× | ||
| 13 | St. Martins Therme & Lodge | Travel & Leisure | 1.58× | ||
| 14 | Dough | Food & Beverages | 1.58× | ||
| 15 | Warehouse | Shopping | 1.57× | ||
| 16 | Jogging | Sports | 1.55× | ||
| 17 | FlixBus | Cars & Mobility | 1.54× | ||
| 18 | DJ Ötzi | Music & Radio | 1.52× | ||
| 19 | Job hunting | Business & Career | 1.51× | ||
| 20 | Mother's Day | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.40× | |
| Mindfulness | BALANCE | 1.35× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.76× | |
| Travelling | THRILL | 1.08× | |
| Patriotism | CONSERVATISM | 1.10× |
Fast food has an estimated audience of 1,543,933 people in Austria, concentrated in Vienna and Lower Austria.
55.3% of Fast food fans are female, 44.7% are male, with an average age of 40.5 years.
Fast food fans show strongest brand affinity for McDonald's (2.0×), OMV (1.58×), and Burger King (1.66×) over the country average.
Fast food fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on OMV (1.58×), Burger King (1.66×), Breaking news (1.6×), and Employment website (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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