A data profile of the people who buy, follow and care about Fast food in Netherlands — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 3,274,916 people in Netherlands.
The average Fast food fan in Netherlands is 43.2 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include McDonald's, Scapino, Burger King, with strongest over-indexing on McDonald's (1.92× the country average).
Demographically, the Fast food audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fast food fan in Netherlands is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for McDonald's.
The key figures that characterise the Fast food profile in Netherlands.
59.5% are female, 40.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.2 |
| Estimated audience size | 3,274,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Fast food audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 2.03× | |
| 02 | North Brabant | ~600K | 1.24× | |
| 03 | Limburg | ~300K | 1.22× | |
| 04 | Zuid-Holland | ~900K | 1.18× | |
| 05 | Utrecht | ~300K | 1.05× | |
| 06 | Flevoland | ~90K | 0.98× | |
| 07 | Gelderland | ~400K | 0.96× | |
| 08 | Zeeland | ~60K | 0.88× | |
| 09 | Overijssel | ~200K | 0.77× | |
| 10 | Groningen | ~80K | 0.68× | |
| 11 | Drenthe | ~70K | 0.68× | |
| 12 | Friesland | ~80K | 0.65× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blokker | Technology & Electronics | 2.05× | ||
| 02 | Scapino | Fashion & Accessoires | 1.98× | ||
| 03 | Art jewelry | Fashion & Accessoires | 1.94× | ||
| 04 | McDonald's | Food & Beverages | 1.92× | ||
| 05 | Spar (retailer) | Shopping | 1.84× | ||
| 06 | DekaMarkt | Food & Beverages | 1.83× | ||
| 07 | MS Mode | Fashion & Accessoires | 1.81× | ||
| 08 | Stradivarius | Shopping | 1.81× | ||
| 09 | Burger King | Food & Beverages | 1.80× | ||
| 10 | Bruna (company) | Literature | 1.80× | ||
| 11 | MSN | News | 1.72× | ||
| 12 | Vitesse | Sports | 1.66× | ||
| 13 | Holland Casino | Games | 1.65× | ||
| 14 | JYSK | Home & Garden | 1.65× | ||
| 15 | Home Design | Home & Garden | 1.63× | ||
| 16 | Italy | Travel & Leisure | 1.60× | ||
| 17 | Foodservice | Food & Beverages | 1.60× | ||
| 18 | Vattenfall | Home & Garden | 1.60× | ||
| 19 | France | Travel & Leisure | 1.54× | ||
| 20 | Temu | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.96× | |
| Social Media Usage | JOY | 1.00× | |
| Urban Lifestyle | OPEN | 1.09× |
Fast food has an estimated audience of 3,274,916 people in Netherlands, concentrated in North Holland and Zuid-Holland.
59.5% of Fast food fans are female, 40.5% are male, with an average age of 43.2 years.
Fast food fans show strongest brand affinity for McDonald's (1.92×), Scapino (1.98×), and Burger King (1.8×) over the country average.
Fast food fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~900K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Scapino (1.98×), Burger King (1.8×), Temu (1.52×), and Bruna (company) (1.8×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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