A data profile of the people who buy, follow and care about Foodservice in Netherlands — modelled from more than twelve digital signal sources. Foodservice has an estimated audience of 2,140,986 people in Netherlands.
Foodservice has an estimated audience of 2,140,986 people in Netherlands. 60.6% are female, 39.4% are male, average age 43.2. Top brand affinities: Jumbo (supermarket), Take-out, Voetbalprimeur, WhatsApp, Rabobank.
Top brand affinities include Jumbo (supermarket), Take-out, Voetbalprimeur, with strongest over-indexing on Jumbo (supermarket) (1.95× the country average).
Demographically, the Foodservice audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Foodservice fan in Netherlands is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Foodservice profile in Netherlands.
60.6% are female, 39.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.2 |
| Estimated audience size | 2,140,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Foodservice audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 10.5% |
| Japan | 9.2% |
The strongest cross-interests of the Foodservice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 4.28× | ||
| 02 | Mediterranean cuisine | Food & Beverages | 4.16× | ||
| 03 | Take-out | Food & Beverages | 4.13× | ||
| 04 | Seafood | Food & Beverages | 3.33× | ||
| 05 | Grilling | Food & Beverages | 3.25× | ||
| 06 | Dinner | Food & Beverages | 3.14× | ||
| 07 | Breakfast | Food & Beverages | 2.75× | ||
| 08 | Meat | Food & Beverages | 2.37× | ||
| 09 | Voetbal International | Sports | 2.28× | ||
| 10 | Lingerie | Fashion & Accessoires | 2.21× | ||
| 11 | voetbalzone | Sports | 2.07× | ||
| 12 | Jumbo (supermarket) | Shopping | 1.95× | ||
| 13 | Voetbalprimeur | Sports | 1.95× | ||
| 14 | Internet & Social Media | 1.84× | |||
| 15 | TUI | Travel & Leisure | 1.81× | ||
| 16 | Rabobank | Business & Career | 1.75× | ||
| 17 | Hornbach | Shopping | 1.75× | ||
| 18 | Albert Heijn | Shopping | 1.59× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Kruidvat | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.55× | |
| Urban Lifestyle | OPEN | 1.47× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Sustainability | BALANCE | 0.93× | |
| Family Orientation | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Foodservice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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