Foodservice Audience in United States

Foodservice logo

Foodservice has an estimated audience of 20,056,916 people in United States. 56.2% are female, 43.8% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Bank account, Nebraska Cornhuskers football, Jesse Plemons, Natural rubber.

The average Foodservice fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Bank account, Nebraska Cornhuskers football, with strongest over-indexing on Regional styles of Mexican music (4.67× the country average). Demographically, the Foodservice audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Foodservice fans

Demographic split for Foodservice audience in United States
MetricValue
Female56.2%
Male43.8%
Average age41.8
Estimated audience size20,056,916

Audience persona

The typical Foodservice fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Foodservice in United States
RegionReachAffinity
California2,866,9811.3×
Texas2,337,7631.36×
Florida1,339,0200.99×
New York1,168,5901.04×
Illinois834,3901.25×
Tennessee691,2331.72×
Ohio641,3181.04×
Pennsylvania638,9440.95×
Georgia630,1041.02×
New Jersey591,6151.16×
Colorado583,4621.85×
North Carolina582,2370.96×
Michigan564,8351.08×
Washington448,0531.11×
Virginia427,1200.87×
Indiana420,8991.15×
Missouri416,6631.29×
Massachusetts411,9151.04×
Arizona399,1540.97×
Minnesota353,3321.23×
Maryland325,6970.94×
Wisconsin315,6121.05×
South Carolina266,0020.88×
Kentucky256,8361.02×
Oregon241,9411.05×
Oklahoma225,5451.01×
Alabama219,3580.78×
Louisiana211,4850.82×
Kansas186,5551.18×
Connecticut184,4070.92×
Mississippi179,4131.09×
Nevada166,9710.86×
Arkansas149,7280.91×
Iowa147,5880.89×
Utah122,4500.68×
New Mexico117,9791.17×
Idaho103,6181.03×
Nebraska90,5330.9×
Hawaii80,1760.93×
West Virginia68,4460.73×
Washington, District of Columbia63,4991.05×
Rhode Island63,3860.99×
New Hampshire52,6990.67×
Maine51,7490.72×
North Dakota48,7811.18×
Montana44,9020.81×
Delaware35,1780.64×
South Dakota32,7580.71×
Alaska32,4730.76×
Vermont23,7080.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Foodservice audience
BrandAffinityCategory
Regional styles of Mexican music4.67×Music & Radio
Bank account2.37×Business & Career
Nebraska Cornhuskers football3.19×Sports
Jesse Plemons2.85×Movies & TV
Natural rubber1.61×Cars & Mobility
Voltron: Legendary Defender11.81×Movies & TV
Urban horticulture2.33×Home & Garden
South Asian cuisine5.51×Food & Beverages
Queens College, City University of New York4.2×Business & Career
Charlamagne Tha God5.36×Movies & TV
UK garage2.86×Music & Radio
Nipsey Hussle2.88×Music & Radio
Cam Ward1.76×Sports
Jaws2.51×Movies & TV
Vicky Kaushal5.77×Movies & TV
Glossier2.15×Beauty & Wellness
Grammarly1.86×Business & Career
Home staging2.02×Home & Garden
Plainfield, New Jersey4.26×Travel & Leisure
Bunga bunga31.43×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Foodservice audience
TraitClusterScore
IndulgenceJOY1.55
Urban LifestyleOPEN1.53
Design AffinityPREMIUM1.51
LGBTQ+ IdentityOPEN1.5
ExtroversionTHRILL1.38
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Foodservice
CountryShare
United States22.4%
Italy10.5%
Japan9.2%

See Foodservice audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Foodservice have in United States?

Foodservice has an estimated audience of 20,056,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Foodservice fans?

56.2% of Foodservice fans are female, 43.8% are male, with an average age of 41.8 years.

Which brands do Foodservice fans like most?

Foodservice fans show strongest brand affinity for Regional styles of Mexican music (4.67×), Bank account (2.37×), and Nebraska Cornhuskers football (3.19×) over the country average.

Where do Foodservice fans live in United States?

Foodservice fans in United States are most concentrated in California (reach 2,866,981), Texas (reach 2,337,763), and Florida (reach 1,339,020). These three regions account for the largest share of the active audience.

What other brands do Foodservice fans also like?

Beyond Foodservice itself, the audience over-indexes on Bank account (2.37×), Nebraska Cornhuskers football (3.19×), Jesse Plemons (2.85×), and Natural rubber (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Foodservice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.