Rascasse Audience Intelligence

Foodservice Audience in United States

A data profile of the people who buy, follow and care about Foodservice in United States — modelled from more than twelve digital signal sources. Foodservice has an estimated audience of 20,056,916 people in United States.

#1129among Topic in United States#141in Food & Beverages

The average Foodservice fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fast casual restaurants, Italian cuisine, Fish and chips, with strongest over-indexing on Fast casual restaurants (4.06× the country average).

Demographically, the Foodservice audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Foodservice fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Fast casual restaurants.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foodservice profile in United States.

Audience size
20.1M
in United States
Gender
56.2%♀
43.8% male
Age
41.8
average years
Country rank
#1646
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foodservice fans

56.2% are female, 43.8% are male, average age 41.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Foodservice audience in United States
MetricValue
Female56.2%
Male43.8%
Average age41.8
Estimated audience size20,056,916
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Foodservice audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Foodservice audience comes from United States.

Worldwide audience distribution share by country for Foodservice
CountryShare
United States22.4%
Italy10.5%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foodservice audience in United States is strongest.

Fig. 05

Top regions by affinity

Foodservice fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K1.44×
02Illinois~900K1.31×
03New Mexico~100K1.20×
04New Jersey~600K1.19×
05Tennessee~500K1.18×
06Maine~80K1.17×
07North Dakota~50K1.15×
08Massachusetts~400K1.12×
09Minnesota~300K1.08×
10Indiana~400K1.07×
11Idaho~100K1.07×
12Montana~60K1.07×
13Texas~2M1.06×
14Wisconsin~300K1.06×
15California~2.5M1.04×
16Mississippi~200K1.04×
17Missouri~300K1.03×
18Arizona~400K1.02×
19Hawaii~90K1.02×
20Pennsylvania~700K1.01×
21South Carolina~300K1.00×
22Kansas~200K1.00×
23Kentucky~300K0.99×
24Connecticut~200K0.99×
25Virginia~500K0.98×
26Arkansas~200K0.98×
27South Dakota~50K0.98×
28Ohio~600K0.96×
29Alabama~300K0.96×
30Iowa~200K0.96×
31Nebraska~100K0.96×
32Washington, District of Columbia~60K0.96×
33Louisiana~200K0.95×
34Vermont~30K0.95×
35New York~1M0.94×
36Michigan~500K0.94×
37Delaware~50K0.94×
38Alaska~40K0.94×
39Georgia~600K0.93×
40North Carolina~600K0.93×
41New Hampshire~70K0.93×
42Oklahoma~200K0.92×
43West Virginia~90K0.92×
44Rhode Island~60K0.92×
45Florida~1M0.91×
46Maryland~300K0.91×
47Oregon~200K0.91×
48Colorado~300K0.90×
49Nevada~200K0.90×
50Utah~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Foodservice, United States
0.83×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foodservice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foodservice audience
#·InterestCategoryAffinity×
01Fish and chipsFood & Beverages7.47×
02Spanish cuisineFood & Beverages4.85×
03German cuisineFood & Beverages4.48×
04Fast casual restaurantsFood & Beverages4.06×
05Outback SteakhouseFood & Beverages3.85×
06Red wineFood & Beverages3.58×
07Fast food restaurantsFood & Beverages3.14×
08Italian cuisineFood & Beverages2.97×
09LunchFood & Beverages2.64×
10Local foodFood & Beverages2.34×
117-ElevenShopping2.29×
12PastryFood & Beverages2.29×
13Take-outFood & Beverages2.14×
14In-N-Out BurgerFood & Beverages2.10×
15DinnerFood & Beverages2.05×
16Planet FitnessSports1.98×
17BreakfastFood & Beverages1.89×
18MeatFood & Beverages1.71×
19CoffeehousesFood & Beverages1.61×
20Trader Joe'sShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foodservice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foodservice audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
Urban LifestyleOPEN1.51×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foodservice audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.87×
TraditionCONSERVATISM0.89×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foodservice have in United States?

Foodservice has an estimated audience of 20,056,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Foodservice fans?

56.2% of Foodservice fans are female, 43.8% are male, with an average age of 41.8 years.

03

Which brands do Foodservice fans like most?

Foodservice fans show strongest brand affinity for Fast casual restaurants (4.06×), Italian cuisine (2.97×), and Fish and chips (7.47×) over the country average.

04

Where do Foodservice fans live in United States?

Foodservice fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Foodservice fans also like?

Beyond Foodservice itself, the audience over-indexes on Italian cuisine (2.97×), Fish and chips (7.47×), Lunch (2.64×), and Fast food restaurants (3.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Foodservice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Foodservice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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