Foodservice Audience in Germany
Foodservice has an estimated audience of 2,959,379 people in Germany. 54.6% are female, 45.4% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Fast food, Catering, Fast casual restaurants, Tagesschau, Local food.
The average Foodservice fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Fast food, Catering, Fast casual restaurants, with strongest over-indexing on Fast food (5.41× the country average). Demographically, the Foodservice audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Foodservice fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.7 |
| Estimated audience size | 2,959,379 |
Audience persona
The typical Foodservice fan in Germany is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Fast food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 732,344 | 1.13× |
| Bayern | 546,369 | 1.15× |
| Hessen | 392,144 | 1.74× |
| Baden-Württemberg | 351,368 | 0.87× |
| Niedersachsen | 332,344 | 1.16× |
| Berlin | 156,374 | 1.18× |
| Hamburg | 120,018 | 1.79× |
| Schleswig-Holstein | 114,242 | 1.08× |
| Rheinland-Pfalz | 91,266 | 0.62× |
| Sachsen | 71,269 | 0.49× |
| Bremen | 48,270 | 1.91× |
| Sachsen-Anhalt | 46,474 | 0.61× |
| Mecklenburg-Vorpommern | 40,874 | 0.72× |
| Brandenburg | 38,540 | 0.42× |
| Thüringen | 32,741 | 0.43× |
| Saarland | 25,663 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast food | 5.41× | Food & Beverages |
| Catering | 7.94× | Food & Beverages |
| Fast casual restaurants | 7.75× | Food & Beverages |
| Tagesschau | 2.71× | Movies & TV |
| Local food | 4.61× | Food & Beverages |
| Gourmet Foods | 6.17× | Food & Beverages |
| Do it yourself (DIY) | 2.17× | Home & Garden |
| Transfermarkt | 2.66× | Sports |
| Smoked meat | 8.28× | Food & Beverages |
| Natural foods | 4.03× | Food & Beverages |
| Pets | 1.59× | Pets & Animals |
| Alpine skiing | 2.65× | Sports |
| Ryanair | 2.05× | Travel & Leisure |
| Livemusic | 2.53× | Music & Radio |
| Westdeutscher Rundfunk | 2.86× | Movies & TV |
| Hygiene | 2.43× | Beauty & Wellness |
| Fast food restaurants | 3.61× | Food & Beverages |
| Dinner | 3.07× | Food & Beverages |
| Vacation rental | 3.07× | Travel & Leisure |
| Home Delivery | 6.29× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.26 |
| Convenience Orientation | PREMIUM | 1.59 |
| Sports Activity | POWER | 1.56 |
| Sustainability | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.44 |
| DIY Mentality | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 10.5% |
| Japan | 9.2% |
See Foodservice audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Foodservice have in Germany?
Foodservice has an estimated audience of 2,959,379 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Foodservice fans?
54.6% of Foodservice fans are female, 45.4% are male, with an average age of 39.7 years.
Which brands do Foodservice fans like most?
Foodservice fans show strongest brand affinity for Fast food (5.41×), Catering (7.94×), and Fast casual restaurants (7.75×) over the country average.
Where do Foodservice fans live in Germany?
Foodservice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 732,344), Bayern (reach 546,369), and Hessen (reach 392,144). These three regions account for the largest share of the active audience.
What other brands do Foodservice fans also like?
Beyond Foodservice itself, the audience over-indexes on Catering (7.94×), Fast casual restaurants (7.75×), Tagesschau (2.71×), and Local food (4.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foodservice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.