Fast casual restaurants Audience in Germany
Fast casual restaurants has an estimated audience of 3,359,506 people in Germany. 57.5% are female, 42.5% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Healthy habits, Clothing, Live events, Music, Sports and outdoors.
The average Fast casual restaurants fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Healthy habits, Clothing, Live events, with strongest over-indexing on Healthy habits (3.38× the country average). Demographically, the Fast casual restaurants audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Fast casual restaurants fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 38.9 |
| Estimated audience size | 3,359,506 |
Audience persona
The typical Fast casual restaurants fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Healthy habits.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 361,161 | 0.49× |
| Bayern | 259,108 | 0.48× |
| Baden-Württemberg | 155,905 | 0.34× |
| Niedersachsen | 155,075 | 0.48× |
| Hessen | 149,021 | 0.58× |
| Berlin | 141,005 | 0.94× |
| Rheinland-Pfalz | 125,853 | 0.75× |
| Thüringen | 118,322 | 1.38× |
| Brandenburg | 117,718 | 1.13× |
| Schleswig-Holstein | 100,355 | 0.83× |
| Sachsen-Anhalt | 97,979 | 1.13× |
| Sachsen | 86,852 | 0.53× |
| Saarland | 83,285 | 2.02× |
| Mecklenburg-Vorpommern | 82,070 | 1.28× |
| Bremen | 81,731 | 2.84× |
| Hamburg | 61,146 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy habits | 3.38× | Health |
| Clothing | 1.7× | Fashion & Accessoires |
| Live events | 1.8× | Music & Radio |
| Music | 1.57× | Business & Career |
| Sports and outdoors | 1.53× | Sports |
| Design | 1.67× | Home & Garden |
| More Nutrition | 2.74× | Health |
| Germany | 1.53× | Travel & Leisure |
| Consumer electronics | 1.55× | Technology & Electronics |
| Movies | 1.55× | Movies & TV |
| Beauty | 1.63× | Beauty & Wellness |
| Reading | 1.52× | Literature |
| Business | 1.65× | Business & Career |
| Family and relationships | 1.63× | Kids & Family |
| Online shopping | 1.53× | Shopping |
| Cooking show | 4.11× | Food & Beverages |
| Decoration | 3.32× | Home & Garden |
| Foodservice | 4.73× | Food & Beverages |
| Adventure | 2.23× | Travel & Leisure |
| Cookbook | 3.01× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.14 |
| Sustainability | BALANCE | 1.51 |
| DIY Mentality | THRILL | 1.44 |
| Pet Ownership | JOY | 1.42 |
| Convenience Orientation | PREMIUM | 1.41 |
| Healthy Lifestyle | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 7.8% |
| Brazil | 5.6% |
See Fast casual restaurants audiences in other countries
- Fast casual restaurants — United States
- Fast casual restaurants — United Kingdom
- Fast casual restaurants — France
- Fast casual restaurants — Italy
- Fast casual restaurants — Spain
- Fast casual restaurants — Brazil
- Fast casual restaurants — Japan
- Fast casual restaurants — South Korea
- Fast casual restaurants — India
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Fast casual restaurants have in Germany?
Fast casual restaurants has an estimated audience of 3,359,506 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fast casual restaurants fans?
57.5% of Fast casual restaurants fans are female, 42.5% are male, with an average age of 38.9 years.
Which brands do Fast casual restaurants fans like most?
Fast casual restaurants fans show strongest brand affinity for Healthy habits (3.38×), Clothing (1.7×), and Live events (1.8×) over the country average.
Where do Fast casual restaurants fans live in Germany?
Fast casual restaurants fans in Germany are most concentrated in Nordrhein-Westfalen (reach 361,161), Bayern (reach 259,108), and Baden-Württemberg (reach 155,905). These three regions account for the largest share of the active audience.
What other brands do Fast casual restaurants fans also like?
Beyond Fast casual restaurants itself, the audience over-indexes on Clothing (1.7×), Live events (1.8×), Music (1.57×), and Sports and outdoors (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.