Rascasse Audience Intelligence

Fast casual restaurants Audience in Germany

A data profile of the people who buy, follow and care about Fast casual restaurants in Germany — modelled from more than twelve digital signal sources. Fast casual restaurants has an estimated audience of 3,359,506 people in Germany.

#52among Touchpoint in Germany#90in Food & Beverages

The average Fast casual restaurants fan in Germany is 38.9 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include More Nutrition, Healthy habits, Clothing, with strongest over-indexing on More Nutrition (2.74× the country average).

Demographically, the Fast casual restaurants audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fast casual restaurants fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for More Nutrition.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast casual restaurants profile in Germany.

Audience size
3.4M
in Germany
Gender
57.5%♀
42.5% male
Age
38.9
average years
Country rank
#1848
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast casual restaurants fans

57.5% are female, 42.5% are male, average age 38.9.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Fast casual restaurants audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age38.9
Estimated audience size3,359,506
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Fast casual restaurants audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Fast casual restaurants audience comes from Germany.

Worldwide audience distribution share by country for Fast casual restaurants
CountryShare
United States17.1%
Japan7.8%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast casual restaurants audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fast casual restaurants fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~800K3.24×
02Bremen~40K1.35×
03Saarland~50K1.20×
04Thüringen~90K1.08×
05Mecklenburg-Vorpommern~70K1.04×
06Sachsen-Anhalt~90K1.01×
07Brandenburg~100K0.99×
08Schleswig-Holstein~100K0.93×
09Hamburg~70K0.93×
10Berlin~100K0.92×
11Rheinland-Pfalz~200K0.91×
12Sachsen~100K0.87×
13Niedersachsen~300K0.79×
14Baden-Württemberg~300K0.74×
15Bayern~400K0.73×
16Nordrhein-Westfalen~500K0.68×
Fig. 06

Affinity by region

Affinity by region — Fast casual restaurants, Germany
0.68×1.00×3.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fast casual restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fast casual restaurants audience
#·InterestCategoryAffinity×
01FoodserviceFood & Beverages4.73×
02Cooking showFood & Beverages4.11×
03Healthy habitsHealth3.38×
04DecorationHome & Garden3.32×
05CookbookFood & Beverages3.01×
06More NutritionHealth2.74×
07AdventureTravel & Leisure2.23×
08Live eventsMusic & Radio1.80×
09ClothingFashion & Accessoires1.70×
10DesignHome & Garden1.67×
11BusinessBusiness & Career1.65×
12BeautyBeauty & Wellness1.63×
13Family and relationshipsKids & Family1.63×
14MusicBusiness & Career1.57×
15Consumer electronicsTechnology & Electronics1.55×
16MoviesMovies & TV1.55×
17Sports and outdoorsSports1.53×
18GermanyTravel & Leisure1.53×
19Online shoppingShopping1.53×
20ReadingLiterature1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fast casual restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fast casual restaurants audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.80×
MindfulnessBALANCE1.55×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fast casual restaurants audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.64×
TraditionCONSERVATISM0.72×
Social Media UsageJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fast casual restaurants have in Germany?

Fast casual restaurants has an estimated audience of 3,359,506 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Fast casual restaurants fans?

57.5% of Fast casual restaurants fans are female, 42.5% are male, with an average age of 38.9 years.

03

Which brands do Fast casual restaurants fans like most?

Fast casual restaurants fans show strongest brand affinity for More Nutrition (2.74×), Healthy habits (3.38×), and Clothing (1.7×) over the country average.

04

Where do Fast casual restaurants fans live in Germany?

Fast casual restaurants fans in Germany are most concentrated in Hessen (reach ~800K), Nordrhein-Westfalen (reach ~500K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fast casual restaurants fans also like?

Beyond Fast casual restaurants itself, the audience over-indexes on Healthy habits (3.38×), Clothing (1.7×), Live events (1.8×), and Music (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Fast casual restaurants audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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