A data profile of the people who buy, follow and care about Fast casual restaurants in Brazil — modelled from more than twelve digital signal sources. Fast casual restaurants has an estimated audience of 8,235,189 people in Brazil.
The average Fast casual restaurants fan in Brazil is 42.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Diners, Barbecue, Fast food restaurants, with strongest over-indexing on Diners (2× the country average).
Demographically, the Fast casual restaurants audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Fast casual restaurants fan in Brazil is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Diners.
The key figures that characterise the Fast casual restaurants profile in Brazil.
64.2% are female, 35.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.0 |
| Estimated audience size | 8,235,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Fast casual restaurants audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 7.8% |
| Brazil | 5.6% |
Where the Fast casual restaurants audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Norte | ~100K | 1.07× | |
| 02 | Federal District | ~100K | 1.07× | |
| 03 | Acre | ~30K | 1.05× | |
| 04 | Amazonas | ~100K | 1.04× | |
| 05 | Piauí | ~100K | 1.04× | |
| 06 | Pará | ~300K | 1.03× | |
| 07 | Paraíba | ~200K | 1.02× | |
| 08 | Mato Grosso do Sul | ~100K | 1.02× | |
| 09 | Alagoas | ~100K | 1.02× | |
| 10 | Espírito Santo | ~200K | 1.01× | |
| 11 | Maranhão | ~200K | 1.00× | |
| 12 | Mato Grosso | ~200K | 1.00× | |
| 13 | Sergipe | ~90K | 1.00× | |
| 14 | Tocantins | ~50K | 1.00× | |
| 15 | Amapá | ~30K | 1.00× | |
| 16 | Roraima | ~20K | 1.00× | |
| 17 | Pernambuco | ~400K | 0.99× | |
| 18 | Goiás | ~300K | 0.98× | |
| 19 | Ceará | ~400K | 0.97× | |
| 20 | Santa Catarina | ~400K | 0.96× | |
| 21 | Bahia | ~500K | 0.95× | |
| 22 | Rio Grande do Sul | ~500K | 0.95× | |
| 23 | Paraná | ~500K | 0.93× | |
| 24 | Minas Gerais | ~800K | 0.91× | |
| 25 | Rio de Janeiro | ~700K | 0.91× | |
| 26 | São Paulo | ~1.5M | 0.80× | |
| 27 | Rondônia | 0.00× |
The strongest cross-interests of the Fast casual restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Delivery | Food & Beverages | 2.13× | ||
| 02 | Bake sale | Food & Beverages | 2.10× | ||
| 03 | Spanish cuisine | Food & Beverages | 2.06× | ||
| 04 | Fast food restaurants | Food & Beverages | 2.03× | ||
| 05 | Diners | Food & Beverages | 2.00× | ||
| 06 | Chocolate cake | Food & Beverages | 1.93× | ||
| 07 | Dinner | Food & Beverages | 1.85× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.74× | ||
| 09 | Delivery (commerce) | Food & Beverages | 1.68× | ||
| 10 | Lunch | Food & Beverages | 1.66× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 1.61× | ||
| 12 | Costume jewelry | Fashion & Accessoires | 1.60× | ||
| 13 | Organic food | Food & Beverages | 1.56× | ||
| 14 | Italian cuisine | Food & Beverages | 1.56× | ||
| 15 | Child development | Business & Career | 1.55× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 17 | Hamburger | Food & Beverages | 1.53× | ||
| 18 | Moda Feminina | Fashion & Accessoires | 1.53× | ||
| 19 | Arezzo | Travel & Leisure | 1.52× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Tradition | CONSERVATISM | 0.83× | |
| Early Adopter Mentality | POWER | 0.84× |
Fast casual restaurants has an estimated audience of 8,235,189 people in Brazil, concentrated in São Paulo and Minas Gerais.
64.2% of Fast casual restaurants fans are female, 35.8% are male, with an average age of 42.0 years.
Fast casual restaurants fans show strongest brand affinity for Diners (2×), Barbecue (1.51×), and Fast food restaurants (2.03×) over the country average.
Fast casual restaurants fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Fast casual restaurants itself, the audience over-indexes on Barbecue (1.51×), Fast food restaurants (2.03×), Dinner (1.85×), and Chocolate cake (1.93×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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