Fast casual restaurants Audience in United States

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Fast casual restaurants has an estimated audience of 25,300,991 people in United States. 56.9% are female, 43.1% are male, average age 41.2. Top regions: New York, California, Texas. Top brand affinities: Panera Bread, Five Guys, Fast food, Foodservice, Texas Roadhouse.

The average Fast casual restaurants fan in United States is 41.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Panera Bread, Five Guys, Fast food, with strongest over-indexing on Panera Bread (3.89× the country average). Demographically, the Fast casual restaurants audience skews more female with an average age of 41.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Fast casual restaurants fans

Demographic split for Fast casual restaurants audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.2
Estimated audience size25,300,991

Audience persona

The typical Fast casual restaurants fan in United States is more female, around 41.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Panera Bread.

Top regions in United States

Top regions ranked by reach for Fast casual restaurants in United States
RegionReachAffinity
New York3,058,1752.16×
California2,746,5940.99×
Texas2,266,0131.04×
Florida1,461,9040.85×
Illinois1,183,9671.4×
Virginia1,022,7361.66×
Ohio908,1561.17×
Colorado861,7782.16×
Pennsylvania814,3000.96×
Massachusetts773,5421.55×
Georgia719,2340.92×
North Carolina711,2080.93×
Maryland639,8131.47×
New Jersey584,5560.91×
Minnesota526,0001.45×
Michigan506,1950.77×
Wisconsin455,5011.2×
Indiana437,9820.95×
Washington413,4920.81×
Washington, District of Columbia405,6745.33×
Tennessee396,4420.78×
Arizona394,3230.76×
Missouri342,4410.84×
Louisiana329,9961.01×
South Carolina302,6040.79×
Connecticut269,1941.06×
Utah267,7861.18×
Kentucky232,3200.73×
Nevada220,1530.9×
Oklahoma201,9900.72×
Oregon182,6410.63×
Kansas182,6210.92×
Alabama179,6680.51×
Iowa158,1630.76×
Arkansas131,8890.63×
Nebraska118,4760.93×
Idaho102,5000.81×
Mississippi102,2410.49×
Rhode Island82,7941.03×
Hawaii81,5970.75×
New Hampshire69,5460.7×
New Mexico68,6730.54×
Delaware51,9010.74×
Maine50,5660.56×
Montana38,2220.54×
Vermont34,3830.77×
West Virginia32,3740.27×
South Dakota30,7770.53×
Wyoming23,3830.62×
North Dakota23,2000.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fast casual restaurants audience
BrandAffinityCategory
Panera Bread3.89×Food & Beverages
Five Guys5.12×Food & Beverages
Fast food2.32×Food & Beverages
Foodservice4.06×Food & Beverages
Texas Roadhouse2.29×Food & Beverages
Fast food restaurants3.28×Food & Beverages
Hip hop music1.64×Music & Radio
Chick-fil-A1.92×Food & Beverages
Dollar Tree1.98×Shopping
Self care2.2×Health
Wingstop2.27×Food & Beverages
New York City1.54×Travel & Leisure
Crumbl Cookies2.3×Food & Beverages
Hobby Lobby1.79×Home & Garden
Pizza Hut1.9×Food & Beverages
In-N-Out Burger2.16×Food & Beverages
Diners2.95×Food & Beverages
Culinary art2.03×Arts & Culture
Panda Express2.18×Food & Beverages
Friendship1.59×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fast casual restaurants audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.55
IndulgenceJOY1.47
ExtroversionTHRILL1.4
Urban LifestyleOPEN1.34
Design AffinityPREMIUM1.33
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Fast casual restaurants
CountryShare
United States17.1%
Japan7.8%
Brazil5.6%

See Fast casual restaurants audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Fast casual restaurants have in United States?

Fast casual restaurants has an estimated audience of 25,300,991 people in United States, concentrated in New York and California.

What is the gender split and age of Fast casual restaurants fans?

56.9% of Fast casual restaurants fans are female, 43.1% are male, with an average age of 41.2 years.

Which brands do Fast casual restaurants fans like most?

Fast casual restaurants fans show strongest brand affinity for Panera Bread (3.89×), Five Guys (5.12×), and Fast food (2.32×) over the country average.

Where do Fast casual restaurants fans live in United States?

Fast casual restaurants fans in United States are most concentrated in New York (reach 3,058,175), California (reach 2,746,594), and Texas (reach 2,266,013). These three regions account for the largest share of the active audience.

What other brands do Fast casual restaurants fans also like?

Beyond Fast casual restaurants itself, the audience over-indexes on Five Guys (5.12×), Fast food (2.32×), Foodservice (4.06×), and Texas Roadhouse (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.