Rascasse Audience Intelligence

Fast food Audience in United States

A data profile of the people who buy, follow and care about Fast food in United States — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 73,138,107 people in United States.

#140among Topic in United States#14in Food & Beverages

The average Fast food fan in United States is 40.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wendy's, Burger King, Chipotle Mexican Grill, with strongest over-indexing on Wendy's (1.59× the country average).

Demographically, the Fast food audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fast food fan in United States is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wendy's.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast food profile in United States.

Audience size
73.1M
in United States
Gender
56.9%♀
43.1% male
Age
40.1
average years
Country rank
#175
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food fans

56.9% are female, 43.1% are male, average age 40.1.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Fast food audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.1
Estimated audience size73,138,107
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Fast food audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Fast food audience comes from United States.

Worldwide audience distribution share by country for Fast food
CountryShare
United States20.3%
Italy5.0%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food audience in United States is strongest.

Fig. 05

Top regions by affinity

Fast food fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~200K2.05×
02New Mexico~600K1.61×
03Nebraska~600K1.61×
04Oklahoma~1M1.49×
05South Dakota~300K1.49×
06Texas~9M1.47×
07Colorado~1.5M1.39×
08Arizona~2M1.35×
09Nevada~900K1.34×
10Kansas~800K1.34×
11North Dakota~200K1.34×
12Montana~300K1.26×
13Utah~800K1.21×
14Tennessee~1.5M1.17×
15Iowa~700K1.17×
16Idaho~400K1.17×
17Arkansas~700K1.16×
18Missouri~1.5M1.13×
19Louisiana~1M1.13×
20Minnesota~1M1.11×
21California~8.5M1.08×
22Indiana~1.5M1.07×
23Alabama~1M1.04×
24South Carolina~1M1.03×
25Kentucky~900K1.03×
26Oregon~800K0.99×
27North Carolina~2M0.98×
28Mississippi~600K0.98×
29Illinois~2.5M0.95×
30Ohio~2M0.95×
31Wisconsin~1M0.95×
32Georgia~2M0.91×
33Washington~1.5M0.90×
34Florida~4.5M0.89×
35Michigan~1.5M0.87×
36Virginia~1.5M0.82×
37Maryland~800K0.67×
38West Virginia~200K0.66×
39Alaska~100K0.66×
40Washington, District of Columbia~100K0.62×
41Pennsylvania~1.5M0.61×
42Hawaii~200K0.61×
43New York~2.5M0.59×
44Connecticut~400K0.58×
45Delaware~100K0.57×
46New Jersey~1M0.56×
47New Hampshire~200K0.55×
48Massachusetts~800K0.53×
49Rhode Island~100K0.53×
50Maine~100K0.50×
Fig. 06

Affinity by region

Affinity by region — Fast food, United States
0.50×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fast food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fast food audience
#·InterestCategoryAffinity×
01Gordon RamseyFood & Beverages2.60×
02Delivery orderFood & Beverages2.56×
03Home DeliveryFood & Beverages2.56×
04Home DesigningHome & Garden2.44×
05Healthy LifestylesHealth2.39×
06natural hairBeauty & Wellness2.25×
07Princess PollyFashion & Accessoires2.19×
08Rhianna (singer)Music & Radio2.12×
09Sportswear (fashion)Fashion & Accessoires1.98×
10Purchase discountShopping1.98×
11Unique GiftsShopping1.89×
12Hair StylistsBeauty & Wellness1.88×
13Gourmet FoodsFood & Beverages1.78×
14Din Tai FungFood & Beverages1.66×
15Wallpaper (magazine)Home & Garden1.64×
16Wendy'sFood & Beverages1.59×
17Burger KingFood & Beverages1.53×
18Carl's Jr.Food & Beverages1.52×
19Chipotle Mexican GrillFood & Beverages1.51×
20High-net-worth individualBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fast food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fast food audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.16×
IndulgenceJOY1.07×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fast food audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Risk AppetiteTHRILL0.77×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fast food have in United States?

Fast food has an estimated audience of 73,138,107 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Fast food fans?

56.9% of Fast food fans are female, 43.1% are male, with an average age of 40.1 years.

03

Which brands do Fast food fans like most?

Fast food fans show strongest brand affinity for Wendy's (1.59×), Burger King (1.53×), and Chipotle Mexican Grill (1.51×) over the country average.

04

Where do Fast food fans live in United States?

Fast food fans in United States are most concentrated in Texas (reach ~9M), California (reach ~8.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fast food fans also like?

Beyond Fast food itself, the audience over-indexes on Burger King (1.53×), Chipotle Mexican Grill (1.51×), Delivery order (2.56×), and Home Delivery (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fast food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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