Fast food Audience in United States

Fast food logo

Fast food has an estimated audience of 73,138,107 people in United States. 56.9% are female, 43.1% are male, average age 40.1. Top regions: Texas, California, Florida. Top brand affinities: Burger King, Chipotle Mexican Grill, Delivery order, Home Delivery, Rhianna (singer).

The average Fast food fan in United States is 40.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Burger King, Chipotle Mexican Grill, Delivery order, with strongest over-indexing on Burger King (1.53× the country average). Demographically, the Fast food audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Fast food fans

Demographic split for Fast food audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.1
Estimated audience size73,138,107

Audience persona

The typical Fast food fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for Fast food in United States
RegionReachAffinity
Texas10,247,3401.63×
California9,574,1851.19×
Florida4,799,1040.97×
New York2,539,6190.62×
Illinois2,289,6060.94×
North Carolina2,273,1011.03×
Ohio2,072,3590.92×
Arizona1,962,3571.31×
Georgia1,932,1020.86×
Michigan1,822,9470.95×
Colorado1,688,4911.46×
Tennessee1,671,9511.14×
Virginia1,527,2670.86×
Pennsylvania1,521,7620.62×
Indiana1,520,0021.14×
Washington1,431,9320.98×
Missouri1,264,0001.07×
Oklahoma1,263,3041.56×
Minnesota1,230,3201.17×
South Carolina1,138,2891.03×
Louisiana1,103,3251.17×
Wisconsin1,081,7180.98×
Nevada1,060,5341.5×
New Jersey1,026,3360.55×
Alabama973,2250.95×
Kentucky961,3801.05×
Maryland865,9820.69×
Utah832,3671.27×
Oregon821,7120.98×
Massachusetts814,2140.57×
Kansas770,7361.34×
Arkansas713,2611.18×
Iowa685,9111.14×
Nebraska607,7231.66×
New Mexico598,3411.63×
Mississippi571,5580.95×
Idaho430,8161.17×
Connecticut402,7150.55×
Montana231,7321.14×
South Dakota230,3891.36×
North Dakota202,9011.35×
Hawaii200,8690.64×
West Virginia198,6980.58×
New Hampshire150,5740.52×
Washington, District of Columbia147,2390.67×
Wyoming139,6161.29×
Rhode Island123,8570.53×
Maine116,8630.45×
Delaware108,1620.54×
Alaska92,5330.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fast food audience
BrandAffinityCategory
Burger King1.53×Food & Beverages
Chipotle Mexican Grill1.51×Food & Beverages
Delivery order2.56×Food & Beverages
Home Delivery2.56×Food & Beverages
Rhianna (singer)2.12×Music & Radio
Unique Gifts1.89×Shopping
Sportswear (fashion)1.98×Fashion & Accessoires
natural hair2.25×Beauty & Wellness
Healthy Lifestyles2.39×Health
Purchase discount1.98×Shopping
Princess Polly2.19×Fashion & Accessoires
Gordon Ramsey2.6×Food & Beverages
Gourmet Foods1.78×Food & Beverages
Hair Stylists1.88×Beauty & Wellness
Wallpaper (magazine)1.64×Home & Garden
Home Designing2.44×Home & Garden
High-net-worth individual1.51×Business & Career
Din Tai Fung1.66×Food & Beverages
Women's fashion1.79×Fashion & Accessoires
White Castle (restaurant)1.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fast food audience
TraitClusterScore
ExtroversionTHRILL1.24
IndulgenceJOY1.11
Healthy LifestyleBALANCE1.1
Social Media UsageJOY1.08
LGBTQ+ IdentityOPEN1.06
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Fast food
CountryShare
United States20.3%
Italy5.0%
Brazil4.7%

See Fast food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Fast food have in United States?

Fast food has an estimated audience of 73,138,107 people in United States, concentrated in Texas and California.

What is the gender split and age of Fast food fans?

56.9% of Fast food fans are female, 43.1% are male, with an average age of 40.1 years.

Which brands do Fast food fans like most?

Fast food fans show strongest brand affinity for Burger King (1.53×), Chipotle Mexican Grill (1.51×), and Delivery order (2.56×) over the country average.

Where do Fast food fans live in United States?

Fast food fans in United States are most concentrated in Texas (reach 10,247,340), California (reach 9,574,185), and Florida (reach 4,799,104). These three regions account for the largest share of the active audience.

What other brands do Fast food fans also like?

Beyond Fast food itself, the audience over-indexes on Chipotle Mexican Grill (1.51×), Delivery order (2.56×), Home Delivery (2.56×), and Rhianna (singer) (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.