Home Designing Audience in United States

Home Designing has an estimated audience of 3,886,152 people in United States. 68.5% are female, 31.5% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Leroy Merlin, Golden Corral, Houzz, PSV Eindhoven, High-net-worth individual.

The average Home Designing fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Leroy Merlin, Golden Corral, Houzz, with strongest over-indexing on Leroy Merlin (127.5× the country average). Demographically, the Home Designing audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home Designing fans

Demographic split for Home Designing audience in United States
MetricValue
Female68.5%
Male31.5%
Average age36.4
Estimated audience size3,886,152

Audience persona

The typical Home Designing fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Top regions in United States

Top regions ranked by reach for Home Designing in United States
RegionReachAffinity
California447,9271.05×
Texas412,9701.24×
Florida273,3971.04×
New York218,0211×
Georgia140,9461.18×
Illinois130,8341.01×
North Carolina115,4760.99×
Pennsylvania111,1120.85×
Ohio110,1100.92×
Virginia107,6191.14×
Michigan104,5701.03×
Tennessee89,9221.15×
New Jersey87,2590.88×
Washington85,0221.09×
Indiana78,9631.11×
Missouri66,2291.06×
South Carolina64,9471.11×
Arizona63,4500.8×
Massachusetts61,2200.8×
Maryland60,9690.91×
Wisconsin60,3681.03×
Minnesota59,7631.07×
Alabama56,0001.03×
Louisiana54,8461.09×
Kentucky53,5611.1×
Colorado51,2450.84×
Oklahoma49,4381.15×
Oregon44,2740.99×
Mississippi39,9281.25×
Arkansas35,6841.11×
Connecticut35,1420.9×
Utah35,0221.01×
Iowa33,0581.03×
Kansas28,9880.95×
Nevada28,5820.76×
Idaho20,0501.03×
Hawaii18,4561.1×
Nebraska16,2440.83×
Maine15,6951.13×
West Virginia15,0010.83×
New Hampshire14,4740.95×
New Mexico13,9410.72×
Rhode Island13,8201.12×
Montana10,8171×
Alaska10,2421.23×
Delaware9,8440.92×
Washington, District of Columbia8,1240.7×
North Dakota8,0861.01×
South Dakota7,7960.87×
Wyoming6,2271.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Designing audience
BrandAffinityCategory
Leroy Merlin127.5×Shopping
Golden Corral17.72×Food & Beverages
Houzz15.31×Home & Garden
PSV Eindhoven55.36×Sports
High-net-worth individual13×Business & Career
Uniqlo10.49×Shopping
Land Rover11.68×Cars & Mobility
Modern architecture7.13×Arts & Culture
Back to the Future14.58×Movies & TV
Family car10.51×Cars & Mobility
Patagonia8.2×Fashion & Accessoires
Disneyland Paris11.35×Travel & Leisure
Planet Fitness3.76×Sports
Egypt national football team40.73×Sports
Bohemian style7.58×Fashion & Accessoires
Fast food3.22×Food & Beverages
Renovation3.81×Home & Garden
Subway3.75×Food & Beverages
Feyenoord37.32×Sports
Deutsche Eishockey Liga32.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Designing audience
TraitClusterScore
Design AffinityPREMIUM4.61
Luxury OrientationPREMIUM3.1
LGBTQ+ IdentityOPEN2.83
Family OrientationCONSERVATISM2.82
DIY MentalityTHRILL2.8
Early Adopter MentalityPOWER2.4

Worldwide distribution

Worldwide audience distribution share by country for Home Designing
CountryShare
United States35.8%
Italy8.0%
Spain6.3%

See Home Designing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home Designing have in United States?

Home Designing has an estimated audience of 3,886,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Designing fans?

68.5% of Home Designing fans are female, 31.5% are male, with an average age of 36.4 years.

Which brands do Home Designing fans like most?

Home Designing fans show strongest brand affinity for Leroy Merlin (127.5×), Golden Corral (17.72×), and Houzz (15.31×) over the country average.

Where do Home Designing fans live in United States?

Home Designing fans in United States are most concentrated in California (reach 447,927), Texas (reach 412,970), and Florida (reach 273,397). These three regions account for the largest share of the active audience.

What other brands do Home Designing fans also like?

Beyond Home Designing itself, the audience over-indexes on Golden Corral (17.72×), Houzz (15.31×), PSV Eindhoven (55.36×), and High-net-worth individual (13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Designing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.