Rascasse Audience Intelligence

Home Designing Audience in United States

A data profile of the people who buy, follow and care about Home Designing in United States — modelled from more than twelve digital signal sources. Home Designing has an estimated audience of 3,886,152 people in United States.

#4385among Topic in United States#537in Home & Garden

The average Home Designing fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leroy Merlin, Golden Corral, High-net-worth individual, with strongest over-indexing on Leroy Merlin (116.34× the country average).

Demographically, the Home Designing audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Designing fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Designing profile in United States.

Audience size
3.9M
in United States
Gender
68.5%♀
31.5% male
Age
36.4
average years
Country rank
#8228
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Designing fans

68.5% are female, 31.5% are male, average age 36.4.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Home Designing audience in United States
MetricValue
Female68.5%
Male31.5%
Average age36.4
Estimated audience size3,886,152
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Home Designing audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Home Designing audience comes from United States.

Worldwide audience distribution share by country for Home Designing
CountryShare
United States35.8%
Italy8.0%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Designing audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Designing fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.46×
02New Hampshire~20K1.36×
03Utah~40K1.23×
04Mississippi~40K1.15×
05Maine~20K1.14×
06Alaska~9K1.13×
07Minnesota~60K1.12×
08Arkansas~40K1.11×
09Indiana~80K1.10×
10Texas~400K1.08×
11Tennessee~80K1.08×
12Virginia~100K1.07×
13Wisconsin~60K1.06×
14Georgia~100K1.05×
15Kentucky~50K1.05×
16Oklahoma~50K1.05×
17South Dakota~9K1.05×
18North Dakota~8K1.05×
19Iowa~30K1.04×
20Washington~80K1.03×
21Missouri~60K1.03×
22South Carolina~60K1.03×
23Hawaii~20K1.03×
24Rhode Island~10K1.03×
25Montana~10K1.03×
26Florida~300K1.00×
27Michigan~100K1.00×
28Louisiana~50K1.00×
29Alabama~50K0.99×
30Nebraska~20K0.97×
31Kansas~30K0.95×
32Delaware~10K0.95×
33Vermont~6K0.95×
34Oregon~40K0.94×
35California~400K0.93×
36North Carolina~100K0.93×
37West Virginia~20K0.93×
38Illinois~100K0.91×
39Maryland~60K0.91×
40New York~200K0.90×
41Connecticut~30K0.90×
42Ohio~100K0.89×
43Pennsylvania~100K0.86×
44New Jersey~80K0.85×
45New Mexico~20K0.84×
46Washington, District of Columbia~10K0.83×
47Colorado~50K0.81×
48Arizona~60K0.80×
49Massachusetts~60K0.78×
50Nevada~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Home Designing, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Designing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Designing audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping116.34×
02Bathroom cabinetHome & Garden39.60×
03Golden CorralFood & Beverages31.57×
04Malaysia AirlinesTravel & Leisure23.56×
05BodrumTravel & Leisure20.50×
06Air FranceTravel & Leisure13.99×
07High-net-worth individualBusiness & Career13.00×
08Family carCars & Mobility11.55×
09HouzzHome & Garden10.91×
10Disneyland ParisTravel & Leisure10.61×
11Residential areaHome & Garden9.47×
12Modern architectureArts & Culture8.16×
13True DetectiveMovies & TV7.08×
14Bohemian styleFashion & Accessoires6.91×
15Bath and BodyworksShopping5.73×
16Discount TireShopping4.98×
17IKEAHome & Garden4.89×
18PublixShopping4.62×
19Dollar TreeShopping3.48×
20Home improvementHome & Garden2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Designing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Designing audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.08×
DIY MentalityTHRILL3.12×
Family OrientationCONSERVATISM2.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Designing audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
ExtroversionTHRILL0.83×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Designing have in United States?

Home Designing has an estimated audience of 3,886,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Designing fans?

68.5% of Home Designing fans are female, 31.5% are male, with an average age of 36.4 years.

03

Which brands do Home Designing fans like most?

Home Designing fans show strongest brand affinity for Leroy Merlin (116.34×), Golden Corral (31.57×), and High-net-worth individual (13×) over the country average.

04

Where do Home Designing fans live in United States?

Home Designing fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Home Designing fans also like?

Beyond Home Designing itself, the audience over-indexes on Golden Corral (31.57×), High-net-worth individual (13×), Modern architecture (8.16×), and Bathroom cabinet (39.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home Designing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Designing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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