Rascasse Audience Intelligence

Home Designing Audience in Germany

A data profile of the people who buy, follow and care about Home Designing in Germany — modelled from more than twelve digital signal sources. Home Designing has an estimated audience of 686,919 people in Germany.

#3897among Topic in Germany#546in Home & Garden

The average Home Designing fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchenware, Gardenscapes, Capgemini, with strongest over-indexing on Kitchenware (17.5× the country average).

Demographically, the Home Designing audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home Designing fan in Germany is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Designing profile in Germany.

Audience size
687K
in Germany
Gender
68.8%♀
31.2% male
Age
36.9
average years
Country rank
#8986
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Designing fans

68.8% are female, 31.2% are male, average age 36.9.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Home Designing audience in Germany
MetricValue
Female68.8%
Male31.2%
Average age36.9
Estimated audience size686,919
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Home Designing audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Home Designing audience comes from Germany.

Worldwide audience distribution share by country for Home Designing
CountryShare
United States35.8%
Italy8.0%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Designing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home Designing fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.62×
02Berlin~40K1.24×
03Nordrhein-Westfalen~200K1.21×
04Bremen~7K1.15×
05Hamburg~20K1.09×
06Saarland~9K1.06×
07Rheinland-Pfalz~30K1.01×
08Bayern~100K0.95×
09Baden-Württemberg~90K0.92×
10Sachsen-Anhalt~20K0.91×
11Schleswig-Holstein~20K0.90×
12Niedersachsen~60K0.89×
13Thüringen~20K0.88×
14Brandenburg~20K0.87×
15Mecklenburg-Vorpommern~10K0.87×
16Sachsen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Home Designing, Germany
0.86×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Designing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Designing audience
#·InterestCategoryAffinity×
01GardenscapesGames30.46×
02CapgeminiBusiness & Career29.10×
03TampaxBeauty & Wellness26.95×
04KitchenwareHome & Garden17.50×
05Orange juiceFood & Beverages13.95×
06Jumbo (supermarket)Shopping12.30×
07Washing machineHome & Garden11.06×
08Candy Crush SagaGames10.67×
09Greek cuisineFood & Beverages8.16×
10Spanish cuisineFood & Beverages7.96×
11Smart deviceTechnology & Electronics7.78×
12SiemensHome & Garden6.75×
13Mexican cuisineFood & Beverages6.60×
14Ornamental plantHome & Garden6.13×
15Crime fictionLiterature5.28×
16DairyFood & Beverages5.25×
17Modern architectureArts & Culture4.74×
18Vacuum cleanerHome & Garden3.83×
19Home AppliancesHome & Garden3.71×
20IKEAHome & Garden2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Designing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Designing audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.26×
Quality AwarenessPREMIUM2.20×
Luxury OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Designing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.75×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Designing have in Germany?

Home Designing has an estimated audience of 686,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home Designing fans?

68.8% of Home Designing fans are female, 31.2% are male, with an average age of 36.9 years.

03

Which brands do Home Designing fans like most?

Home Designing fans show strongest brand affinity for Kitchenware (17.5×), Gardenscapes (30.46×), and Capgemini (29.1×) over the country average.

04

Where do Home Designing fans live in Germany?

Home Designing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Home Designing fans also like?

Beyond Home Designing itself, the audience over-indexes on Gardenscapes (30.46×), Capgemini (29.1×), Ornamental plant (6.13×), and Washing machine (11.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Home Designing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Designing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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