Home Designing Audience in Germany
Home Designing has an estimated audience of 686,919 people in Germany. 68.8% are female, 31.2% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Kitchenware, Modern architecture, Art Collecting, Gardenscapes, Livemusic.
The average Home Designing fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Kitchenware, Modern architecture, Art Collecting, with strongest over-indexing on Kitchenware (18.53× the country average). Demographically, the Home Designing audience skews more female with an average age of 36.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Designing fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 36.9 |
| Estimated audience size | 686,919 |
Audience persona
The typical Home Designing fan in Germany is more female, around 36.9 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchenware.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 165,665 | 1.1× |
| Bayern | 110,261 | 1× |
| Hessen | 95,957 | 1.83× |
| Baden-Württemberg | 89,103 | 0.95× |
| Niedersachsen | 59,807 | 0.9× |
| Berlin | 42,748 | 1.39× |
| Rheinland-Pfalz | 33,030 | 0.96× |
| Sachsen | 26,688 | 0.79× |
| Schleswig-Holstein | 20,655 | 0.84× |
| Hamburg | 19,058 | 1.23× |
| Brandenburg | 15,237 | 0.72× |
| Sachsen-Anhalt | 13,700 | 0.77× |
| Thüringen | 10,721 | 0.61× |
| Saarland | 8,624 | 1.02× |
| Bremen | 7,758 | 1.32× |
| Mecklenburg-Vorpommern | 7,471 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchenware | 18.53× | Home & Garden |
| Modern architecture | 6.84× | Arts & Culture |
| Art Collecting | 13.51× | Arts & Culture |
| Gardenscapes | 23.55× | Games |
| Livemusic | 5.18× | Music & Radio |
| Smart device | 7.91× | Technology & Electronics |
| SimCity | 19.24× | Games |
| Non-fiction books | 6.38× | Literature |
| Property finder | 4.81× | Home & Garden |
| Natural foods | 5.31× | Food & Beverages |
| Modern furniture | 6.67× | Home & Garden |
| Home Appliances | 3.75× | Home & Garden |
| IKEA | 2.39× | Home & Garden |
| Baileys Irish Cream | 12.38× | Food & Beverages |
| Washing machine | 6.93× | Home & Garden |
| Paleolithic diet | 7.46× | Health |
| Do it yourself (DIY) | 2.33× | Home & Garden |
| Ryanair | 2.69× | Travel & Leisure |
| Car wash | 5.33× | Cars & Mobility |
| Rossmann | 2.44× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.11 |
| Design Affinity | PREMIUM | 2.03 |
| Individualism | JOY | 1.67 |
| Sustainability | BALANCE | 1.61 |
| Urban Lifestyle | OPEN | 1.59 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| Italy | 8.0% |
| Spain | 6.3% |
See Home Designing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home Designing have in Germany?
Home Designing has an estimated audience of 686,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home Designing fans?
68.8% of Home Designing fans are female, 31.2% are male, with an average age of 36.9 years.
Which brands do Home Designing fans like most?
Home Designing fans show strongest brand affinity for Kitchenware (18.53×), Modern architecture (6.84×), and Art Collecting (13.51×) over the country average.
Where do Home Designing fans live in Germany?
Home Designing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 165,665), Bayern (reach 110,261), and Hessen (reach 95,957). These three regions account for the largest share of the active audience.
What other brands do Home Designing fans also like?
Beyond Home Designing itself, the audience over-indexes on Modern architecture (6.84×), Art Collecting (13.51×), Gardenscapes (23.55×), and Livemusic (5.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Designing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.