Jumbo (supermarket) Audience in Germany
Jumbo (supermarket) has an estimated audience of 739,356 people in Germany. 61.9% are female, 38.1% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Albert Heijn, Ripley Perú, Descanso, California, Homecenter, Movistar+.
The average Jumbo (supermarket) fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Albert Heijn, Ripley Perú, Descanso, California, with strongest over-indexing on Albert Heijn (52.89× the country average). Demographically, the Jumbo (supermarket) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Jumbo (supermarket) fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.9 |
| Estimated audience size | 739,356 |
Audience persona
The typical Jumbo (supermarket) fan in Germany is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Albert Heijn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 546,111 | 3.38× |
| Niedersachsen | 143,418 | 2× |
| Baden-Württemberg | 115,437 | 1.14× |
| Bayern | 90,872 | 0.76× |
| Hessen | 74,769 | 1.33× |
| Rheinland-Pfalz | 44,931 | 1.21× |
| Berlin | 25,992 | 0.79× |
| Sachsen | 15,763 | 0.43× |
| Hamburg | 14,919 | 0.89× |
| Schleswig-Holstein | 14,108 | 0.53× |
| Brandenburg | 9,684 | 0.42× |
| Saarland | 8,137 | 0.9× |
| Thüringen | 7,832 | 0.42× |
| Bremen | 7,150 | 1.13× |
| Sachsen-Anhalt | 7,069 | 0.37× |
| Mecklenburg-Vorpommern | 5,181 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Albert Heijn | 52.89× | Shopping |
| Ripley Perú | 158.25× | Technology & Electronics |
| Descanso, California | 89.04× | Travel & Leisure |
| Homecenter | 118.25× | Shopping |
| Movistar+ | 94.25× | Movies & TV |
| Energizer | 79.46× | Home & Garden |
| Universidad Francisco Marroquín | 107.46× | Business & Career |
| Sodimac | 132.5× | Home & Garden |
| Camas, Seville | 90.81× | Travel & Leisure |
| Ecuavisa | 97.09× | Movies & TV |
| Amazon Marketplace | 27.6× | Shopping |
| Bauhaus | 3.51× | Shopping |
| Pacific Ocean | 11.1× | Travel & Leisure |
| Duracell | 52.24× | Home & Garden |
| Ocado | 41.78× | Shopping |
| ImmoScout24 | 2.8× | Home & Garden |
| Home Designing | 12.3× | Home & Garden |
| Mid-century modern | 8.01× | Home & Garden |
| Swaddling | 20× | Kids & Family |
| B&Q | 17.23× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.48 |
| Indulgence | JOY | 1.4 |
| Quality Awareness | PREMIUM | 1.4 |
| Urban Lifestyle | OPEN | 1.39 |
| Healthy Lifestyle | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 36.1% |
| Argentina | 14.0% |
| Switzerland | 10.1% |
See Jumbo (supermarket) audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Jumbo (supermarket) have in Germany?
Jumbo (supermarket) has an estimated audience of 739,356 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Jumbo (supermarket) fans?
61.9% of Jumbo (supermarket) fans are female, 38.1% are male, with an average age of 42.9 years.
Which brands do Jumbo (supermarket) fans like most?
Jumbo (supermarket) fans show strongest brand affinity for Albert Heijn (52.89×), Ripley Perú (158.25×), and Descanso, California (89.04×) over the country average.
Where do Jumbo (supermarket) fans live in Germany?
Jumbo (supermarket) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 546,111), Niedersachsen (reach 143,418), and Baden-Württemberg (reach 115,437). These three regions account for the largest share of the active audience.
What other brands do Jumbo (supermarket) fans also like?
Beyond Jumbo (supermarket) itself, the audience over-indexes on Ripley Perú (158.25×), Descanso, California (89.04×), Homecenter (118.25×), and Movistar+ (94.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jumbo (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.