Rascasse Audience Intelligence

Jumbo (supermarket) Target Market in Germany

A data profile of the people who buy, follow and care about Jumbo (supermarket) in Germany — modelled from more than twelve digital signal sources. Jumbo (supermarket) has an estimated audience of 732,016 people in Germany.

#23among Supermarket in Germany#1114among Brand in Germany#252in Shopping

The average Jumbo (supermarket) fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Albert Heijn, Ripley Perú, Movistar+, with strongest over-indexing on Albert Heijn (52.89× the country average).

Demographically, the Jumbo (supermarket) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jumbo (supermarket) fan in Germany is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Albert Heijn.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jumbo (supermarket) profile in Germany.

Audience size
732K
in Germany
Gender
61.9%♀
38.1% male
Age
42.9
average years
Country rank
#8535
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jumbo (supermarket)

61.9% are female, 38.1% are male, average age 42.9.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Jumbo (supermarket) audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age42.9
Estimated audience size732,016
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Jumbo (supermarket) audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3923%
40-4925%
50+26%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Jumbo (supermarket) audience comes from Germany.

Worldwide audience distribution share by country for Jumbo (supermarket)
CountryShare
Netherlands34.8%
Argentina15.4%
Switzerland9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jumbo (supermarket) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jumbo (supermarket) customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K3.58×
02Niedersachsen~200K2.13×
03Hessen~70K1.28×
04Rheinland-Pfalz~40K1.21×
05Bremen~7K1.13×
06Baden-Württemberg~100K1.10×
07Saarland~8K0.93×
08Hamburg~10K0.87×
09Bayern~90K0.73×
10Berlin~20K0.73×
11Schleswig-Holstein~10K0.54×
12Thüringen~9K0.46×
13Brandenburg~10K0.45×
14Sachsen~20K0.43×
15Sachsen-Anhalt~8K0.42×
16Mecklenburg-Vorpommern~6K0.42×
Fig. 06

Affinity by region

Affinity by region — Jumbo (supermarket), Germany
0.42×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jumbo (supermarket) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jumbo (supermarket) audience
#·InterestCategoryAffinity×
01Ripley PerúTechnology & Electronics158.25×
02SodimacHome & Garden132.50×
03HomecenterShopping118.25×
04Universidad Francisco MarroquínBusiness & Career107.46×
05EcuavisaMovies & TV97.09×
06Movistar+Movies & TV94.25×
07Camas, SevilleTravel & Leisure90.81×
08Descanso, CaliforniaTravel & Leisure89.04×
09EnergizerHome & Garden79.46×
10Albert HeijnShopping52.89×
11DuracellHome & Garden52.24×
12OcadoShopping41.78×
13Amazon MarketplaceShopping27.60×
14SwaddlingKids & Family20.00×
15B&QShopping17.23×
16Home DesigningHome & Garden12.30×
17Pacific OceanTravel & Leisure11.10×
18Mid-century modernHome & Garden8.01×
19BauhausShopping3.51×
20ImmoScout24Home & Garden2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jumbo (supermarket) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jumbo (supermarket) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.56×
Urban LifestyleOPEN1.07×
Early Adopter MentalityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jumbo (supermarket) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.61×
SpiritualityBALANCE0.66×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jumbo (supermarket)'s target market in Germany?

Jumbo (supermarket)'s target market in Germany covers an estimated 732,016 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Jumbo (supermarket) customers?

61.9% of the Jumbo (supermarket) audience are female, 38.1% are male, with an average age of 42.9 years.

03

Which brands do Jumbo (supermarket) fans like most?

Jumbo (supermarket) fans show strongest brand affinity for Albert Heijn (52.89×), Ripley Perú (158.25×), and Movistar+ (94.25×) over the country average.

04

Where do Jumbo (supermarket) fans live in Germany?

Jumbo (supermarket) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Niedersachsen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jumbo (supermarket) fans also like?

Beyond Jumbo (supermarket) itself, the audience over-indexes on Ripley Perú (158.25×), Movistar+ (94.25×), Descanso, California (89.04×), and Homecenter (118.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in Germany

See Jumbo (supermarket) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jumbo (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →