Amazon Marketplace Audience in Germany
Amazon Marketplace has an estimated audience of 270,598 people in Germany. 47.3% are female, 52.7% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jumbo (supermarket), Vuelta a España, Bungee jumping, Johnny English, ImmoScout24.
The average Amazon Marketplace fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jumbo (supermarket), Vuelta a España, Bungee jumping, with strongest over-indexing on Jumbo (supermarket) (24.34× the country average). Demographically, the Amazon Marketplace audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Amazon Marketplace fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 43.0 |
| Estimated audience size | 270,598 |
Audience persona
The typical Amazon Marketplace fan in Germany is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Jumbo (supermarket).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,362 | 1.12× |
| Bayern | 53,047 | 1.22× |
| Baden-Württemberg | 44,163 | 1.2× |
| Niedersachsen | 28,006 | 1.07× |
| Hessen | 24,970 | 1.21× |
| Rheinland-Pfalz | 15,890 | 1.17× |
| Berlin | 14,108 | 1.17× |
| Sachsen | 10,898 | 0.82× |
| Schleswig-Holstein | 9,855 | 1.01× |
| Hamburg | 7,014 | 1.15× |
| Brandenburg | 6,408 | 0.76× |
| Thüringen | 5,602 | 0.81× |
| Sachsen-Anhalt | 4,950 | 0.71× |
| Mecklenburg-Vorpommern | 3,814 | 0.74× |
| Saarland | 3,112 | 0.94× |
| Bremen | 2,106 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jumbo (supermarket) | 24.34× | Shopping |
| Vuelta a España | 11.85× | Sports |
| Bungee jumping | 19.51× | Sports |
| Johnny English | 25.88× | Movies & TV |
| ImmoScout24 | 2.09× | Home & Garden |
| Square (company) | 9.28× | Shopping |
| Descanso, California | 28.42× | Travel & Leisure |
| Ghost (1990 film) | 5.33× | Movies & TV |
| Ripley Perú | 32.73× | Technology & Electronics |
| Opel Corsa | 4.9× | Cars & Mobility |
| Trading card | 5.76× | Games |
| Google Maps | 1.54× | Internet & Social Media |
| Instant Gaming | 3.22× | Games |
| Asado | 13.22× | Food & Beverages |
| United Parcel Service | 2.73× | Business & Career |
| Uno (card game) | 6.44× | Games |
| Patio | 2.21× | Home & Garden |
| Florian Lipowitz | 4.55× | Sports |
| Gardenscapes | 7.64× | Games |
| Home Designing | 5.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.08 |
| Price Sensitivity | PREMIUM | 1.64 |
| Career Orientation | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.48 |
| Early Adopter Mentality | POWER | 1.44 |
| Tradition | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| Brazil | 26.5% |
| Italy | 6.5% |
See Amazon Marketplace audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Amazon Marketplace have in Germany?
Amazon Marketplace has an estimated audience of 270,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amazon Marketplace fans?
47.3% of Amazon Marketplace fans are female, 52.7% are male, with an average age of 43.0 years.
Which brands do Amazon Marketplace fans like most?
Amazon Marketplace fans show strongest brand affinity for Jumbo (supermarket) (24.34×), Vuelta a España (11.85×), and Bungee jumping (19.51×) over the country average.
Where do Amazon Marketplace fans live in Germany?
Amazon Marketplace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,362), Bayern (reach 53,047), and Baden-Württemberg (reach 44,163). These three regions account for the largest share of the active audience.
What other brands do Amazon Marketplace fans also like?
Beyond Amazon Marketplace itself, the audience over-indexes on Vuelta a España (11.85×), Bungee jumping (19.51×), Johnny English (25.88×), and ImmoScout24 (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Marketplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.