Florian Lipowitz Audience in Germany
Florian Lipowitz has an estimated audience of 1,299,423 people in Germany. 22.2% are female, 77.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tour de France, Vuelta a España, Mountain biking, Shimano, Eddy Merckx.
The average Florian Lipowitz fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tour de France, Vuelta a España, Mountain biking, with strongest over-indexing on Tour de France (17.79× the country average). Demographically, the Florian Lipowitz audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Cycling
Demographics of Florian Lipowitz fans
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 38.9 |
| Estimated audience size | 1,299,423 |
Audience persona
The typical Florian Lipowitz fan in Germany is more male, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Tour de France.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 295,086 | 1.06× |
| Baden-Württemberg | 280,506 | 1.61× |
| Bayern | 242,716 | 1.18× |
| Niedersachsen | 111,110 | 0.9× |
| Hessen | 102,712 | 1.06× |
| Rheinland-Pfalz | 73,429 | 1.15× |
| Sachsen | 73,069 | 1.17× |
| Berlin | 63,069 | 1.11× |
| Brandenburg | 36,004 | 0.91× |
| Schleswig-Holstein | 34,804 | 0.76× |
| Thüringen | 32,247 | 0.99× |
| Hamburg | 27,251 | 0.95× |
| Sachsen-Anhalt | 22,716 | 0.69× |
| Mecklenburg-Vorpommern | 18,324 | 0.75× |
| Saarland | 15,278 | 0.98× |
| Bremen | 8,073 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tour de France | 17.79× | Sports |
| Vuelta a España | 22.78× | Sports |
| Mountain biking | 9.6× | Sports |
| Shimano | 13.15× | Cars & Mobility |
| Eddy Merckx | 24.56× | Sports |
| Eurosport | 7.34× | Sports |
| Bicycle helmet | 8.16× | Cars & Mobility |
| Electric bicycle | 4.33× | Cars & Mobility |
| Sportschau | 2.53× | Sports |
| SRAM Corporation | 6.27× | Cars & Mobility |
| Bundesliga | 1.75× | Sports |
| IHF World Men's Handball Championship | 3.11× | Sports |
| FIFA World Cup | 1.83× | Sports |
| FC Bayern Munich | 1.58× | Sports |
| UEFA Champions League | 1.78× | Sports |
| Maxi-Cosi | 7.34× | Kids & Family |
| SV Werder Bremen | 1.81× | Sports |
| Spiegel Online | 1.59× | News |
| 2. Bundesliga | 1.92× | Sports |
| Livemusic | 2.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.37 |
| Sports Activity | POWER | 1.37 |
| Patriotism | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
| Travelling | THRILL | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.4% |
| France | 5.8% |
| Belgium | 2.6% |
See Florian Lipowitz audiences in other countries
More Cycling audiences in Germany
- Tour de France (2,733,829)
- Giro d'Italia (1,923,951)
- Revolution (cycling series) (1,451,342)
- Jan Ullrich (1,211,860)
- Vuelta a España (1,164,354)
Frequently asked questions
How many fans does Florian Lipowitz have in Germany?
Florian Lipowitz has an estimated audience of 1,299,423 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Florian Lipowitz fans?
22.2% of Florian Lipowitz fans are female, 77.8% are male, with an average age of 38.9 years.
Which brands do Florian Lipowitz fans like most?
Florian Lipowitz fans show strongest brand affinity for Tour de France (17.79×), Vuelta a España (22.78×), and Mountain biking (9.6×) over the country average.
Where do Florian Lipowitz fans live in Germany?
Florian Lipowitz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 295,086), Baden-Württemberg (reach 280,506), and Bayern (reach 242,716). These three regions account for the largest share of the active audience.
What other brands do Florian Lipowitz fans also like?
Beyond Florian Lipowitz itself, the audience over-indexes on Vuelta a España (22.78×), Mountain biking (9.6×), Shimano (13.15×), and Eddy Merckx (24.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Florian Lipowitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.