Eurosport Audience in Germany
A data profile of the people who buy, follow and care about Eurosport in Germany — modelled from more than twelve digital signal sources. Eurosport has an estimated audience of 2,098,985 people in Germany.
The average Eurosport fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Alexander Zverev, Esther Sedlaczek, Sportschau, with strongest over-indexing on Alexander Zverev (6.55× the country average).
Demographically, the Eurosport audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eurosport fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Alexander Zverev.
At a glance
The key figures that characterise the Eurosport profile in Germany.
Search interest · 12-month trend
Audience demographics of Eurosport
25.2% are female, 74.8% are male, average age 40.4.
Gender split
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 40.4 |
| Estimated audience size | 2,098,985 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
Geography
Where the Eurosport audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~100K | 1.32× | |
| 02 | Saarland | ~30K | 1.30× | |
| 03 | Bayern | ~400K | 1.25× | |
| 04 | Baden-Württemberg | ~400K | 1.25× | |
| 05 | Nordrhein-Westfalen | ~500K | 1.06× | |
| 06 | Hessen | ~200K | 1.04× | |
| 07 | Brandenburg | ~60K | 0.97× | |
| 08 | Rheinland-Pfalz | ~100K | 0.94× | |
| 09 | Berlin | ~90K | 0.94× | |
| 10 | Hamburg | ~40K | 0.93× | |
| 11 | Schleswig-Holstein | ~70K | 0.92× | |
| 12 | Niedersachsen | ~200K | 0.87× | |
| 13 | Mecklenburg-Vorpommern | ~30K | 0.86× | |
| 14 | Thüringen | ~50K | 0.85× | |
| 15 | Bremen | ~10K | 0.78× | |
| 16 | Sachsen-Anhalt | ~40K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Eurosport audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DF1 | Sports | 11.79× | ||
| 02 | Broadcasting of sports events | Movies & TV | 10.00× | ||
| 03 | Esther Sedlaczek | Sports | 9.63× | ||
| 04 | Florian Lipowitz | Sports | 8.92× | ||
| 05 | DAZN | Movies & TV | 6.62× | ||
| 06 | Alexander Zverev | Sports | 6.55× | ||
| 07 | Pay television | Movies & TV | 5.71× | ||
| 08 | Franziska Preuß | Sports | 4.87× | ||
| 09 | Sport Bild | Sports | 4.34× | ||
| 10 | Sportschau | Sports | 3.72× | ||
| 11 | Transfermarkt | Sports | 3.46× | ||
| 12 | Tipico | Games | 3.46× | ||
| 13 | SV Werder Bremen | Sports | 2.70× | ||
| 14 | 2. Bundesliga | Sports | 2.70× | ||
| 15 | Borussia Dortmund | Sports | 2.47× | ||
| 16 | UEFA Champions League | Sports | 2.40× | ||
| 17 | FIFA World Cup | Sports | 2.24× | ||
| 18 | FC Bayern Munich | Sports | 2.12× | ||
| 19 | Germany | Travel & Leisure | 2.06× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Eurosport audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.89× | |
| Spirituality | BALANCE | 1.47× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Sustainability | BALANCE | 0.67× | |
| Creativity | OPEN | 0.71× |
Frequently asked questions
How many fans does Eurosport have in Germany?
Eurosport has an estimated audience of 2,098,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eurosport fans?
25.2% of Eurosport fans are female, 74.8% are male, with an average age of 40.4 years.
Which brands do Eurosport fans like most?
Eurosport fans show strongest brand affinity for Alexander Zverev (6.55×), Esther Sedlaczek (9.63×), and Sportschau (3.72×) over the country average.
Where do Eurosport fans live in Germany?
Eurosport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Eurosport fans also like?
Beyond Eurosport itself, the audience over-indexes on Esther Sedlaczek (9.63×), Sportschau (3.72×), Pay television (5.71×), and Borussia Dortmund (2.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eurosport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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