Eurosport Audience in Germany
Eurosport has an estimated audience of 2,079,381 people in Germany. 25.2% are female, 74.8% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Esther Sedlaczek, Borussia Dortmund, Alexander Zverev, Sportschau, Pay television.
The average Eurosport fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Esther Sedlaczek, Borussia Dortmund, Alexander Zverev, with strongest over-indexing on Esther Sedlaczek (9.63× the country average). Demographically, the Eurosport audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: TV Channel
Demographics of Eurosport fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 40.4 |
| Estimated audience size | 2,079,381 |
Audience persona
The typical Eurosport fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Esther Sedlaczek.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 499,015 | 1.1× |
| Bayern | 434,789 | 1.3× |
| Baden-Württemberg | 360,879 | 1.27× |
| Niedersachsen | 180,835 | 0.9× |
| Hessen | 169,614 | 1.07× |
| Sachsen | 132,175 | 1.3× |
| Rheinland-Pfalz | 92,940 | 0.89× |
| Berlin | 92,034 | 0.99× |
| Schleswig-Holstein | 71,285 | 0.95× |
| Brandenburg | 61,535 | 0.95× |
| Hamburg | 44,806 | 0.95× |
| Thüringen | 42,877 | 0.81× |
| Sachsen-Anhalt | 38,363 | 0.71× |
| Saarland | 32,351 | 1.27× |
| Mecklenburg-Vorpommern | 31,564 | 0.8× |
| Bremen | 13,177 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esther Sedlaczek | 9.63× | Sports |
| Borussia Dortmund | 2.47× | Sports |
| Alexander Zverev | 6.55× | Sports |
| Sportschau | 3.72× | Sports |
| Pay television | 5.71× | Movies & TV |
| Germany | 2.06× | Travel & Leisure |
| Transfermarkt | 3.46× | Sports |
| DF1 | 11.79× | Sports |
| Sport+ (France) | 6.16× | Sports |
| Sport Bild | 4.34× | Sports |
| Broadcasting of sports events | 10× | Movies & TV |
| DAZN | 6.62× | Movies & TV |
| SV Werder Bremen | 2.7× | Sports |
| FC Bayern Munich | 2.12× | Sports |
| UEFA Champions League | 2.4× | Sports |
| Florian Lipowitz | 8.92× | Sports |
| Tipico | 3.46× | Games |
| FIFA World Cup | 2.24× | Sports |
| 2. Bundesliga | 2.7× | Sports |
| Natural World | 2.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Price Sensitivity | PREMIUM | 1.19 |
| Indulgence | JOY | 1.15 |
| Spirituality | BALANCE | 1.12 |
| Early Adopter Mentality | POWER | 1.1 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 23.9% |
| Italy | 12.2% |
| Germany | 7.8% |
See Eurosport audiences in other countries
More Sports audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Eurosport have in Germany?
Eurosport has an estimated audience of 2,079,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eurosport fans?
25.2% of Eurosport fans are female, 74.8% are male, with an average age of 40.4 years.
Which brands do Eurosport fans like most?
Eurosport fans show strongest brand affinity for Esther Sedlaczek (9.63×), Borussia Dortmund (2.47×), and Alexander Zverev (6.55×) over the country average.
Where do Eurosport fans live in Germany?
Eurosport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 499,015), Bayern (reach 434,789), and Baden-Württemberg (reach 360,879). These three regions account for the largest share of the active audience.
What other brands do Eurosport fans also like?
Beyond Eurosport itself, the audience over-indexes on Borussia Dortmund (2.47×), Alexander Zverev (6.55×), Sportschau (3.72×), and Pay television (5.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eurosport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.