DF1 Audience in Germany
A data profile of the people who buy, follow and care about DF1 in Germany — modelled from more than twelve digital signal sources. DF1 has an estimated audience of 813,190 people in Germany.
The average DF1 fan in Germany is 38.1 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Eurosport 2, VfL Osnabrück, Transfermarkt, with strongest over-indexing on Eurosport 2 (247.96× the country average).
Demographically, the DF1 audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DF1 fan in Germany is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Eurosport 2.
At a glance
The key figures that characterise the DF1 profile in Germany.
Search interest · 12-month trend
Audience demographics of DF1
18.5% are female, 81.5% are male, average age 38.1.
Gender split
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 38.1 |
| Estimated audience size | 813,190 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide DF1 audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.3% |
| Brazil | 2.0% |
| Austria | 2.0% |
Geography
Where the DF1 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.76× | |
| 02 | Sachsen | ~70K | 1.55× | |
| 03 | Brandenburg | ~40K | 1.36× | |
| 04 | Bayern | ~200K | 1.11× | |
| 05 | Sachsen-Anhalt | ~20K | 1.05× | |
| 06 | Mecklenburg-Vorpommern | ~20K | 1.02× | |
| 07 | Thüringen | ~20K | 1.01× | |
| 08 | Niedersachsen | ~80K | 0.97× | |
| 09 | Baden-Württemberg | ~100K | 0.96× | |
| 10 | Rheinland-Pfalz | ~40K | 0.96× | |
| 11 | Berlin | ~40K | 0.93× | |
| 12 | Schleswig-Holstein | ~30K | 0.88× | |
| 13 | Nordrhein-Westfalen | ~200K | 0.77× | |
| 14 | Hessen | ~50K | 0.72× | |
| 15 | Hamburg | ~10K | 0.68× | |
| 16 | Saarland | ~8K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the DF1 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurosport 2 | Sports | 247.96× | ||
| 02 | VfL Osnabrück | Sports | 15.87× | ||
| 03 | FC Bayern München (Frauen) | Sports | 12.98× | ||
| 04 | Eurosport | Sports | 11.79× | ||
| 05 | Karlsruher SC | Sports | 11.27× | ||
| 06 | Helen Mirren | Movies & TV | 9.54× | ||
| 07 | Leon Goretzka | Sports | 7.53× | ||
| 08 | Pay television | Movies & TV | 6.46× | ||
| 09 | Transfermarkt | Sports | 5.83× | ||
| 10 | VfL Bochum | Sports | 5.32× | ||
| 11 | Tipico | Games | 3.65× | ||
| 12 | Sportschau | Sports | 3.58× | ||
| 13 | SV Werder Bremen | Sports | 3.26× | ||
| 14 | VfB Stuttgart | Sports | 2.99× | ||
| 15 | UEFA Champions League | Sports | 2.57× | ||
| 16 | Borussia Dortmund | Sports | 2.46× | ||
| 17 | Nature | Home & Garden | 2.37× | ||
| 18 | FC Bayern Munich | Sports | 2.34× | ||
| 19 | Tagesschau | Movies & TV | 2.16× | ||
| 20 | FIFA World Cup | Sports | 1.74× |
Personality of the DF1 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.36× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Sustainability | BALANCE | 0.60× | |
| Creativity | OPEN | 0.63× |
Frequently asked questions
How many fans does DF1 have in Germany?
DF1 has an estimated audience of 813,190 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of DF1 fans?
18.5% of DF1 fans are female, 81.5% are male, with an average age of 38.1 years.
Which brands do DF1 fans like most?
DF1 fans show strongest brand affinity for Eurosport 2 (247.96×), VfL Osnabrück (15.87×), and Transfermarkt (5.83×) over the country average.
Where do DF1 fans live in Germany?
DF1 fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do DF1 fans also like?
Beyond DF1 itself, the audience over-indexes on VfL Osnabrück (15.87×), Transfermarkt (5.83×), Eurosport (11.79×), and Pay television (6.46×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See DF1 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for DF1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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