DF1 Audience in Germany
DF1 has an estimated audience of 974,751 people in Germany. 23.0% are female, 77.0% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Litter box, Stamp collecting, Hays, Kansas, Progressive rock, Chalkidiki.
The average DF1 fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Litter box, Stamp collecting, Hays, Kansas, with strongest over-indexing on Litter box (3.78× the country average). Demographically, the DF1 audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: TV Channel
Demographics of DF1 fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 40.1 |
| Estimated audience size | 974,751 |
Audience persona
The typical DF1 fan in Germany is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 180,808 | 1.15× |
| Nordrhein-Westfalen | 175,488 | 0.82× |
| Baden-Württemberg | 131,773 | 0.99× |
| Niedersachsen | 96,684 | 1.02× |
| Sachsen | 65,906 | 1.38× |
| Hessen | 57,131 | 0.77× |
| Rheinland-Pfalz | 47,122 | 0.96× |
| Berlin | 37,020 | 0.85× |
| Brandenburg | 35,769 | 1.18× |
| Schleswig-Holstein | 35,400 | 1.01× |
| Sachsen-Anhalt | 31,614 | 1.25× |
| Thüringen | 23,133 | 0.93× |
| Hamburg | 16,680 | 0.76× |
| Mecklenburg-Vorpommern | 15,880 | 0.85× |
| Bremen | 14,093 | 1.69× |
| Saarland | 7,944 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 3.78× | Pets & Animals |
| Stamp collecting | 7.59× | Home & Garden |
| Hays, Kansas | 7.98× | Travel & Leisure |
| Progressive rock | 1.92× | Music & Radio |
| Chalkidiki | 5.11× | Travel & Leisure |
| Snow White (Fables) | 2.64× | Literature |
| Israel | 2.15× | Travel & Leisure |
| Stradivarius | 1.73× | Shopping |
| Matala, Crete | 9.52× | Travel & Leisure |
| VfL Wolfsburg | 1.64× | Sports |
| Urban horticulture | 1.62× | Home & Garden |
| Cuba Gooding Jr. | 5.23× | Movies & TV |
| Alaska | 2.83× | Travel & Leisure |
| Google Analytics | 1.99× | Internet & Social Media |
| Carrie (novel) | 4.13× | Literature |
| Hebe | 3.34× | Home & Garden |
| Emperor Entertainment Group | 2.64× | Business & Career |
| Noodle (Gorillaz) | 2.18× | Music & Radio |
| Sailor | 3.27× | Travel & Leisure |
| Bully (2011 film) | 4.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.08 |
| Early Adopter Mentality | POWER | 1.01 |
| Indulgence | JOY | 1 |
| Price Sensitivity | PREMIUM | 1 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.3% |
| Austria | 1.8% |
| Brazil | 1.7% |
See DF1 audiences in other countries
More Sports audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does DF1 have in Germany?
DF1 has an estimated audience of 974,751 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of DF1 fans?
23.0% of DF1 fans are female, 77.0% are male, with an average age of 40.1 years.
Which brands do DF1 fans like most?
DF1 fans show strongest brand affinity for Litter box (3.78×), Stamp collecting (7.59×), and Hays, Kansas (7.98×) over the country average.
Where do DF1 fans live in Germany?
DF1 fans in Germany are most concentrated in Bayern (reach 180,808), Nordrhein-Westfalen (reach 175,488), and Baden-Württemberg (reach 131,773). These three regions account for the largest share of the active audience.
What other brands do DF1 fans also like?
Beyond DF1 itself, the audience over-indexes on Stamp collecting (7.59×), Hays, Kansas (7.98×), Progressive rock (1.92×), and Chalkidiki (5.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DF1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.