Rascasse Audience Intelligence

Helen Mirren Audience in Germany

A data profile of the people who buy, follow and care about Helen Mirren in Germany — modelled from more than twelve digital signal sources. Helen Mirren has an estimated audience of 1,473,303 people in Germany.

#134among Actor Actress or TV Star in Germany#479among Person in Germany#434in Movies & TV

The average Helen Mirren fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The One (2001 film), Upgrade, Nathalie Emmanuel, with strongest over-indexing on The One (2001 film) (118.72× the country average).

Demographically, the Helen Mirren audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Helen Mirren fan in Germany is balanced, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for The One (2001 film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helen Mirren profile in Germany.

Audience size
1.5M
in Germany
Gender
48.4%♀
51.6% male
Age
37.7
average years
Country rank
#4528
Person in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Helen Mirren fans

48.4% are female, 51.6% are male, average age 37.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Helen Mirren audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age37.7
Estimated audience size1,473,303
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Helen Mirren audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3930%
40-4924%
50+9%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Helen Mirren audience comes from Germany.

Worldwide audience distribution share by country for Helen Mirren
CountryShare
United States26.0%
United Kingdom12.7%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helen Mirren audience in Germany is strongest.

Fig. 05

Top regions by affinity

Helen Mirren fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.08×
02Berlin~70K1.07×
03Rheinland-Pfalz~80K1.06×
04Schleswig-Holstein~60K1.06×
05Sachsen-Anhalt~40K1.06×
06Saarland~20K1.04×
07Niedersachsen~100K1.03×
08Mecklenburg-Vorpommern~30K1.03×
09Nordrhein-Westfalen~300K1.01×
10Thüringen~40K0.99×
11Bremen~10K0.96×
12Bayern~200K0.95×
13Sachsen~70K0.95×
14Hamburg~30K0.94×
15Hessen~100K0.93×
16Baden-Württemberg~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Helen Mirren, Germany
0.86×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helen Mirren audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helen Mirren audience
#·InterestCategoryAffinity×
01TakersMovies & TV131.91×
02Cellular (film)Movies & TV125.97×
03Nathalie EmmanuelMovies & TV121.27×
04The One (2001 film)Movies & TV118.72×
05Tyrese GibsonMusic & Radio116.51×
06Wonder Woman (2017 film)Movies & TV112.82×
072 Fast 2 FuriousMovies & TV95.73×
08Michelle RodriguezMovies & TV93.70×
09Die HardMovies & TV88.53×
10SkyfallMovies & TV87.24×
11The Losers (film)Movies & TV86.95×
12Snitch (film)Movies & TV78.97×
13UpgradeTravel & Leisure64.83×
14Fast FiveMovies & TV62.92×
15The Fast and the FuriousMovies & TV58.24×
16Mission: Impossible (film series)Movies & TV50.94×
17Charlize TheronMovies & TV48.94×
18The MatrixMovies & TV38.51×
19Jason StathamMovies & TV32.48×
20Mission: ImpossibleMovies & TV27.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helen Mirren audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helen Mirren audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.09×
DIY MentalityTHRILL0.88×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helen Mirren audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.63×
Community OrientationOPEN0.64×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Helen Mirren have in Germany?

Helen Mirren has an estimated audience of 1,473,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Helen Mirren fans?

48.4% of Helen Mirren fans are female, 51.6% are male, with an average age of 37.7 years.

03

Which brands do Helen Mirren fans like most?

Helen Mirren fans show strongest brand affinity for The One (2001 film) (118.72×), Upgrade (64.83×), and Nathalie Emmanuel (121.27×) over the country average.

04

Where do Helen Mirren fans live in Germany?

Helen Mirren fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Helen Mirren fans also like?

Beyond Helen Mirren itself, the audience over-indexes on Upgrade (64.83×), Nathalie Emmanuel (121.27×), Wonder Woman (2017 film) (112.82×), and Charlize Theron (48.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Helen Mirren audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Helen Mirren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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