The Matrix Audience in Germany
The Matrix has an estimated audience of 619,118 people in Germany. 38.2% are female, 61.8% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Helen Mirren, Furby, Mission: Impossible, Pacific Rim (film), Jotex.
The average The Matrix fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Helen Mirren, Furby, Mission: Impossible, with strongest over-indexing on Helen Mirren (43.63× the country average). Demographically, the The Matrix audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy
Demographics of The Matrix fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 39.3 |
| Estimated audience size | 619,118 |
Audience persona
The typical The Matrix fan in Germany is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Helen Mirren.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,596 | 0.93× |
| Bayern | 188,366 | 1.09× |
| Baden-Württemberg | 163,971 | 1.11× |
| Niedersachsen | 106,843 | 1.02× |
| Hessen | 99,223 | 1.21× |
| Berlin | 76,220 | 1.58× |
| Rheinland-Pfalz | 53,902 | 1× |
| Sachsen | 52,531 | 0.99× |
| Schleswig-Holstein | 36,010 | 0.93× |
| Brandenburg | 28,953 | 0.86× |
| Hamburg | 27,219 | 1.12× |
| Thüringen | 22,785 | 0.83× |
| Sachsen-Anhalt | 20,153 | 0.72× |
| Mecklenburg-Vorpommern | 15,449 | 0.75× |
| Saarland | 11,298 | 0.85× |
| Bremen | 9,531 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Helen Mirren | 43.63× | Movies & TV |
| Furby | 80.21× | Kids & Family |
| Mission: Impossible | 26.38× | Movies & TV |
| Pacific Rim (film) | 72.59× | Movies & TV |
| Jotex | 78.71× | Shopping |
| Oblivion (2013 film) | 20× | Movies & TV |
| Paul Walker | 22.01× | Movies & TV |
| Rod Stewart | 16.26× | Music & Radio |
| Bourne (film series) | 60.36× | Movies & TV |
| Hugh Jackman | 20× | Movies & TV |
| Tamagotchi | 47.94× | Games |
| Meg Ryan | 20× | Movies & TV |
| Brie Larson | 20× | Movies & TV |
| John Wick 2 | 25.5× | Movies & TV |
| Mads Mikkelsen | 12.28× | Movies & TV |
| Snowpiercer | 24.61× | Movies & TV |
| Jon Hamm | 14.81× | Movies & TV |
| Vincent D'Onofrio | 20× | Movies & TV |
| ALF (TV series) | 18.69× | Movies & TV |
| Jeff Goldblum | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Need for Security | CONSERVATISM | 1.31 |
| Early Adopter Mentality | POWER | 1.28 |
| Spirituality | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.22 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| China | 9.1% |
| Germany | 5.5% |
See The Matrix audiences in other countries
More Science Fiction & Fantasy audiences in Germany
- Jurassic World (2,609,975)
- Wonder Woman (2,596,356)
- How to Train Your Dragon (film) (2,196,559)
- Star Trek (1,435,371)
- Star Wars (1,362,623)
Frequently asked questions
How many fans does The Matrix have in Germany?
The Matrix has an estimated audience of 619,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Matrix fans?
38.2% of The Matrix fans are female, 61.8% are male, with an average age of 39.3 years.
Which brands do The Matrix fans like most?
The Matrix fans show strongest brand affinity for Helen Mirren (43.63×), Furby (80.21×), and Mission: Impossible (26.38×) over the country average.
Where do The Matrix fans live in Germany?
The Matrix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,596), Bayern (reach 188,366), and Baden-Württemberg (reach 163,971). These three regions account for the largest share of the active audience.
What other brands do The Matrix fans also like?
Beyond The Matrix itself, the audience over-indexes on Furby (80.21×), Mission: Impossible (26.38×), Pacific Rim (film) (72.59×), and Jotex (78.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Matrix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.